Event Recaps
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Maximizing In-House Consumer Retail Marketing with AI: How ESTYLE Is Driving Innovation with Stagwell Marketing Cloud
Event Recaps June 19, 2025In this session, explore how ESTYLE and Stagwell Marketing Cloud are reimagining marketing with AI — boosting efficiency, driving smarter content creation, and shaping the future of brand growth.
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The Power of Refilling Your Cup: Getting the Best, Not the Most, from Your In-House Creative Team
Event Recaps June 19, 2025In this session, learn about Window Seat, Delta Airlines’ award-winning in-house agency, where creative quality takes priority over deliverable quantity.
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Brand Investment ROI: A Proven Measurement Framework
Event Recaps June 18, 2025During a session at an ANA 1-Day Conference, the Fossil Group discussed strategies for building trust with leadership to optimize brand marketing spend.
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Highlights from The Multiplier Effect: A CMO’S Guide to Brand-Building in the Performance Era
Event Recaps June 18, 2025Learn how to unlock exponential growth by integrating brand equity with performance tactics, turning advertising into a high-impact growth driver.
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FTC Update
Event Recaps June 17, 2025Even with reduced staffing, the FTC continues its enforcement activities. This panel will discuss the latest developments, including the impending implementation of the Negative Option Rule, the Rule on Unfair or Deceptive Fees, current cases and, of course, AI!
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Opening Remarks of the 2025 ANA Brand Masters Conference
Event Recaps June 17, 2025In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2025 ANA Brand Masters Conference.
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Popsockets: From Tangled Headphones to a Lifestyle Rebrand
Event Recaps June 17, 2025PopSockets shared how it is defining its next chapter through an expanded ecosystem of products, a reinvigoration of the brand, and a marketing strategy that is putting the PopSockets name back in the minds of fans both old and new.
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The Nature Conservancy Gives Its Best Tips for Nonprofits Partnering with Influencers
Event Recaps June 17, 2025The Nature Conservancy discussed the potential of influencer marketing within the nonprofit sector, covering how to execute safe, effective campaigns and providing an example of how the organization itself has worked with influencers to achieve business goals.
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6sense Workflow Engine Transforms B2B Marketing
Event Recaps June 16, 20256sense shared how its AI-powered workflow engine unifies fragmented B2B engagement, enabling personalized, end-to-end buyer journeys and powering its own product launch campaign through dynamic, automated outreach.
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Self-Regulation in the Beer Industry: Evolution of the Advertising and Marketing Code and Approach to New Media
Event Recaps June 13, 2025For over 90 years, self-regulation of advertising has been a hallmark of the beer industry. General Counsel for the Beer Institute Mary Jane Saunders shared background about the evolution of the Advertising and Marketing Code as well as the beer industry’s approach to new media.
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Carhartt’s B2B Campaign: Workforce Pride You Wear on Your Sleeve
Event Recaps June 12, 2025Carhartt Company Gear and agency partner Mower demonstrated how B2B brands can cut through marketplace complexity by focusing on emotional truth rather than product specifications, transforming workwear from a commodity purchase into a symbol of workforce pride and identity.
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On Scope Live! Diving Deep on the First-Ever "AI Ad-athon"
Event Recaps June 12, 2025Four pioneering AI firms partnered to develop two marketing campaigns for clients EY and Plante Moran in a mere 72 hours, thereby illustrating the powers of and remaining constraints on AI. Participants in the exercise shared their learnings during a live recording of the ANA’s On Scope: The Marketing Podcast.
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How We Use AI in Creating Content, and How We Don’t
Event Recaps June 11, 2025Artificial intelligence has quickly evolved into an unavoidable fact of life, for better or worse. Learn how the Mount Sinai Health System has been a leader in responsibly adopting this powerful tool.
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Building a Future-Forward Financial Brand
Event Recaps June 10, 2025Franklin Templeton CMO Jennifer Ball shares five lessons that she learned in undertaking a major rebranding of her financial services firm.
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Ditch the Scare Tactics and Brand Your Company with Optimism, Instead
Event Recaps June 10, 2025During a session at the ANA’s 2025 Masters of B2B Marketing Conference, Palo Alto Networks’ Navneet Singh urged marketers to appeal to consumers with optimism rather than scare tactics.
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Engineering the Comeback of the Century
Event Recaps June 10, 2025True Religion’s CMO Kristen D’Arcy shared how a return to product heritage, creator partnerships, and a new brand platform fueled cultural relevance and double-digit growth.
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How Challenge Dairy Used a Unique Brand Health Measurement Model to Grow Its Portfolio
Event Recaps June 10, 2025Representatives from Challenge Dairy and Global Research Partners examined how a brand equity measurement model can provide tailored insights for brands across multiple growth stages, covering key metrics you need to know and exploring an empirical method for measuring and tracking brand perception over time.
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The Right of Publicity and Social Media
Event Recaps June 10, 2025During a session at a May 2025 meeting of the ANA’s Legal Affairs Committee, lawyers from the firm Moses & Singer gave a primer on the right of publicity and its applications to marketers’ work on social media.
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Rip Up Your Marketing Calendar: Leveraging AI to Deliver a Customer Led Email Experience
Event Recaps June 5, 2025Ballard Designs revolutionized its email marketing strategy by abandoning rigid content calendars in favor of AI-powered, customer-led personalization that resulted in significant improvements in click rates, conversion rates, and revenue per send.
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Timing Is Everything: How Trigger Marketing Drives Better Retention and Profitability
Event Recaps June 4, 2025Timing and relevance are becoming increasingly important in B2B marketing. This session explored how trigger marketing — focused on critical business milestones such as formation, legal filing changes, and credit needs — capitalizes on timeliness and relevancy by engaging prospects when they’re most ready to act.
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