Event Recaps
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Master Your Path to CX Excellence
Event Recaps May 6, 2025During a session at a May 2025 ANA Customer Experience Committee Meeting, Su Doyle of Forrester debunked five myths about customer experience (CX), with a focus on highlighting its value to B2B firms.
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On the Hill and in the States: What's Next in Washington?
Event Recaps May 6, 2025In 2025, nonprofits face multiple threats at both the federal and state levels as Washington is changing. This session offered a focused, up-to-the-minute briefing on key legislative developments that are impacting the sector right now — equipping nonprofit leaders to prepare for the road ahead.
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Seven Tips for Donor List Management and Donor Stewardship
Event Recaps May 6, 2025During a session at the ANA’s 2025 Nonprofit Growth Summit and Hill Day, the USO drew on its experience to offer seven recommendations to fellow nonprofits.
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Unlocking the Potential of Direct Response for Major Gifts
Event Recaps May 6, 2025During a session at a May 2025 ANA 1-Day Conference, Faircom NY and International Rescue Committee discussed direct response strategies for major gifts and the benefits it can bring.
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From Last-Touch to Incrementality: Adobe Marketing’s Measurement Transformation
Event Recaps May 1, 2025During a session at a May 2025 ANA 1-Day Conference, Adobe explained how it moved from a last-touch attribution process to one focused on incrementality, ultimately influencing better business decisions for the brand.
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Three Myths About Measurement in Marketing
Event Recaps May 1, 2025During a session at a May 2025 ANA 1-Day Conference, author and strategist Sable Mi identified three myths about measurement that often cloud the judgment of CMOs and recommended several corrective actions.
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Best Practices of AI Governance
Event Recaps April 30, 2025Krista Sande-Kerback from Computer Generated Solutions addressed the critical challenge facing marketing leaders today: how to effectively govern AI use across organizations while protecting intellectual property, preventing bias, ensuring compliance, and maintaining brand integrity.
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Insourcing vs. Outsourcing Marketing Technology and Operations: Key Considerations and Best Practices
Event Recaps April 30, 2025This insightful session explored the critical decision-making factors behind insourcing or outsourcing marketing technology and operations functions and finding the right balance for a hybrid operation that taps the best of both.
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Look Inside 4As/ANA Client-Agency Relationship Tenure Report
Event Recaps April 30, 2025In this session centered on a new report from the 4As and ANA on client-agency AOR tenure, speakers explored the latest trends in client-agency tenure, how it varies by agency type, how to achieve value nirvana, and the role mandatory reviews have.
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The Commerce Disruption: Understanding the Impact on Consumer Brands
Event Recaps April 30, 2025This session provides procurement and finance leaders a fresh lens on how key disruptors pose risks to business performance, the challenges limiting success, and the factors to consider in making more informed decisions.
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AFLAC: Onboarding a U.S. Film Tax Credit Strategy
Event Recaps April 29, 2025At the intersection of creative, production, marketing, procurement, and tax resides an opportunity — film tax credit programs. Learn about the opportunities, obstacles, and key observations to effectively integrate such programs into your financial strategy.
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Be Careful What You Ask For: What Agencies Won’t Tell You When Negotiating
Event Recaps April 29, 2025During a session at the 2025 ANA Advertising Financial Management Conference, the Martin Agency offered an honest perspective on how to create healthier, more effective agency partnerships from the very beginning.
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Data Is the Hero of Wells Fargo’s Best Message
Event Recaps April 29, 2025Jeffrey Rothbard, SVP head of audience and decision strategy at Wells Fargo, shared how his team took their customer decision engine strategies from basic to industry-leading in under 18 months, leveraging data to create double digit growth.
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Eliminating Waste Via Cross Media Measurement
Event Recaps April 29, 2025Tina Daniels, president and COO at Aquila, provided an inside look at the cross-media measurement tool her organization is building to finally get a look inside the walled gardens. She included examples of how it will save brands money and enhance campaign effectiveness.
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How Direct Mail Can Leverage AI-Powered Predictive Modeling to Drive Revenue: A Case Study
Event Recaps April 29, 2025Resonate's Dean de la Peña discussed how AI-powered custom data modeling can be used to optimize conversion through multichannel applications including direct marketing.
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Revolutionizing Agency Management: AT&T’s Innovative Approach to Marketing Transformation
Event Recaps April 29, 2025During a session at the 2025 ANA Advertising Financial Management Conference, AT&T shared its three-year journey of transforming its marketing operations to enhance efficiency, optimize fees, and improve overall performance by leveraging a mix of in-house capabilities and improved external partnerships.
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The Debate About Principal Media Buying
Event Recaps April 29, 2025According to Jared Belsky, the practice of principal media buying has repeatedly prioritized agency profits and causes systemic problems. Learn why marketers need to ask more of their teams and partners and agencies need to take the compensation issue head-on with clients.
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Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet
Event Recaps April 28, 2025In this session, Georgia Aquarium’s Dan Dipiazzo explored how marketers can impact the world we share by taking a zero-waste approach to their professional activity, and how sustainability starts with a personal commitment to creativity, learning, and growth.
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Chief Brand Officer Keynote
Event Recaps April 28, 2025Chris Brandt is the Chief Brand Officer for Chipotle Mexican Grill. Learn about how he has focused on transforming Chipotle into a purpose-driven lifestyle brand, making it more visible, more culturally relevant, and more loved by consumers.
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Firestarter Session by Edenred Pay: How to Protect Your Finance Department from Cybercriminals and Payment Fraud
Event Recaps April 28, 2025Cybercriminals are more sophisticated than ever — and finance is one of their top targets. In this session, learn how to safeguard your payments, your data, and your organization’s financial future.
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