Event Recaps
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Firestarter Session by Innovid: The Future of Advertising Is Independent
Event Recaps April 1, 2025Guy Kuperman, Chief Strategy Officer at Innovid, highlighted the critical importance of independence in ad tech. Learn how advertisers can regain control in a landscape shaped by walled gardens, avoid digital's past mistakes in CTV, and build a future of advertising based on trust, choice, and independence.
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Firestarter Session: Debunking the Myths About Data-Driven Video
Event Recaps April 1, 2025In this session, Simulmedia's Kim Jones cut through the noise to debunk some common misconceptions surrounding data-driven video to clarify what truly creates effective and differentiated strategies.
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How H&R Block Is Creatively Reaching Gen Z
Event Recaps April 1, 2025H&R Block, a financial services brand with a 70-year resume and a brand relevance problem, repositioned themselves and put a sigh-inducing topic like "taxes" on the cutting-edge of culture.
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How Unilever Pairs Marketing and Media for Maximum Impact
Event Recaps April 1, 2025This session revealed how Unilever’s influencer marketing and media teams collaborate to integrate influencer campaigns into a broader media strategy and achieve cohesive messaging, measurable results, and brand growth.
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The Evolution of Agency Partnership: Breaking Down Walls Between Media, Data, and Tech
Event Recaps April 1, 2025In this session, Dave Penski, CEO of Publicis Media, provided an insider's view on how modern holding companies deliver client value through strategic acquisition and integration.
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Turning Ads into Experiences at GM
Event Recaps April 1, 2025General Motors explored how to advertise to consumers who actively avoid ads in a world where privacy concerns, attention scarcity, and shifting technologies are redefining marketing tactics.
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Optimizing Media via Strategic Simplification
Event Recaps March 31, 2025During a session at the 2025 ANA Media Conference, Kenvue’s Adam Benaroya appealed to those working with media in marketing to pursue an agenda of strategic simplification.
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The State of the Open Internet
Event Recaps March 31, 2025Jounce Media's Chris Kane studies the way that money moves from demand-side platforms (DSPs) to publishers in the programmatic ecosystem, a line of research that has yielded numerous insights, some of which he shared with his audience at the 2025 ANA Media Conference. The topics covered included the commodification of digital media, content velocity, and header bidding.
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Why Is Marketing Investment Getting Harder Instead of Easier?
Event Recaps March 31, 2025In this session, industry leaders uncovered ways AI-driven attribution is making waves in the C-suite by providing fast answers to the most pressing measurement questions, reducing time to decision and powering marketing ROI.
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Building a Thriving Gen AI Culture for Marketing Success
Event Recaps March 28, 2025Kyndryl's director of content shared a proven framework for successfully integrating generative AI into marketing organizations while maintaining a human-centric approach that increases adoption, enhances creativity, and maintains governance for sustainable innovation.
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Content for the Next Wave: Mattel’s Game-Changing Approach to Modern Content Supply Chains
Event Recaps March 28, 2025Mattel and Tenovos shared how they collaborated to transform Mattel’s content management system by embracing composable frameworks and AI-powered tools.
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How Generative AI Helped Transform Goldfish Swim Schools' Content Strategy
Event Recaps March 28, 2025Robin Riddle discussed how to create an effective and sophisticated content strategy to provide information to the right audience at the right time. Further, Riddle discussed how a hybrid human/AI solution can provide a scalable, effective answer to content challenges.
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Personalization Via Cohorts: How Targeted AI and Privacy Come Together with Twins of Your Consumers
Event Recaps March 28, 2025Agencies and brands need respectful ways to personalize consumer interactions. Learn how AI twins enable deeper research than synthetic data, traditional surveys, panels, or focus groups ever could.
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Regulatory Panel
Event Recaps March 28, 2025During the 2025 ANA AI and Technology for Marketers Conference, Giovanni Capriglione, Texas State Representative at the Texas House of Representatives and Chris Duffey, head of generative AI at Adobe, sat down for a regulatory panel on AI.
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Seven Ways in Which AI Is Already Changing Work
Event Recaps March 28, 2025During a session at the ANA’s 2025 AI and Technology for Marketers Conference, Martin Kihn of Salesforce identified seven significant ways in which AI is already changing work.
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The Future of Human Connection
Event Recaps March 28, 2025Meta's Veronica Parker-Hahn explored the emerging technologies moving society toward a mixed-reality future. From the promise of Orion glasses to multimodal AI experiences, these advancements are poised to revolutionize how we collectively interact with each other and the world around us.
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Firestarter Session: AI and the Death of Inauthentic Influencers — Where Humans Still Win
Event Recaps March 27, 2025In this session, Kantar unpacked the latest research proving that real people — whether celebrities, creators, or everyday consumers — are still the driving force behind advertising effectiveness and impact, and the role AI should play in scaling that impact.
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How AI Can Be a Powerful Tool for Inclusivity
Event Recaps March 27, 2025A panel of experts discussed inclusivity as it relates to AI, including key leadership shifts marketers and brands must make so that innovation aligns with inclusive values and the ways in which AI can help solve problems beyond just process inefficiencies.
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How Marketers and Not Just Marketing Will Be Transformed in the AI Age
Event Recaps March 27, 2025Rishad Tobaccowala provided a perspective on how best to thrive in the upcoming AI age sharing perspectives on how this is different from the shifts that have come before and how best marketers can thrive and work with their external partners to drive growth and succeed in their transformation.
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How Nationwide Successfully Rolled Out AI Company-Wide
Event Recaps March 27, 2025Representatives from Jasper and Nationwide discussed strategies for how business leaders can lead AI implementation at their organizations, providing real-world examples from Nationwide’s own AI implementation process.
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