Event Recaps
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Liberty Mutual’s Journey to a Data-Driven Marketing Future with Snowflake
Event Recaps March 27, 2025Senior leaders from Liberty Mutual and Snowflake shared how Liberty Mutual is leveraging the Snowflake AI Data Cloud as the foundation for its marketing transformation — enabling seamless data unification, powering memorable campaigns, and driving smarter, privacy-compliant marketing strategies.
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Martech Excellence: The Inaugural Awards Winners Showcase
Event Recaps March 27, 2025Meet the innovators reshaping the marketing technology landscape as ANA unveiled the Innovator of the Year and Innovative Team of the Year winners of the first-ever Marketing Technology Innovator Awards.
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Starting Your AI Journey — Look Inward Before Looking Ahead
Event Recaps March 27, 2025Steve Bevilacqua, principal consultant at Cella by Randstad Digital, shared some statistics related to artificial intelligence (AI) usage from his company’s annual Intelligence Report, and provided some insight into how business leaders can think about implementing the technology at their companies.
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The Answer Economy — What AI Is Saying About Your Brand
Event Recaps March 27, 2025During a session at the 2025 ANA AI and Technology for Marketers Conference, Pete Blackshaw, founder and CEO of BrandRank.AI and Lee Beech, senior director of consumer experience and data and transformation at Nestlé, shared insights on brands’ relationships to generative AI.
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Unlocking the Future with Opensource
Event Recaps March 27, 2025In this session, explore the transformative power of open source in driving AI innovation. Discover how Meta's commitment to open science and open source has accelerated advancements in foundational models, fostering collaboration across the global AI community and enabling diverse applications.
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#pAId: A Deep Dive into Influencer Marketing and Deal Making
Event Recaps March 26, 2025This panel discussion will look beyond the FTC Endorsement & Testimonial Guides to provide a deep dive into the art of the deal, issues with influencers, and the injection of #AI into influencer deals.
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AI As Co-Creator: Legal Updates and Compliance Strategies
Event Recaps March 26, 2025During a session at a March 2025 ANA 1-Day Conference, Katten Muchin Rosenman LLP shared litigation and regulatory updates regarding AI and GenAI as it relates to advertising and creative industries.
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Beyond Consumer Outrage: Rebuilding Trust and Realigning Purpose
Event Recaps March 26, 2025Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship and global brand strategist, revealed how symptoms of outrage can guide brands to rebuild trust, realign purpose, and foster meaningful connections in a polarized world.
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Creating Visionary Customer Experiences and Revolutionizing Omnichannel Engagement
Event Recaps March 26, 2025Chelsea Kramaritsch, senior manager, customer marketing at Now Optics, and Meghann York, global head of product marketing at SAP, discussed how AI-powered, omnichannel marketing is helping Now Optics deliver personalized experiences at scale.
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False Advertising Snack Break: An Update on Recent Developments in Food and Beverage Litigation
Event Recaps March 26, 2025In this session, get a review of the latest in food and beverage law while learning about some of the most recent pitfalls advertisers have encountered in this area and how to avoid them.
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How Developments in Data and Technology Have Improved Targeting, Timing, Personalization, and Measurement of Omnichannel Campaigns
Event Recaps March 26, 2025USPS shared how its helping marketers unlock the power of omnichannel campaigns by reducing friction points and enhancing the creative process through AI, automation, and digital integration.
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Innovate with Impact: How to Make Winning Decisions About AI (and Other New Marketing Technologies)
Event Recaps March 26, 2025During a session at the ANA’s 2025 AI and Technology for Marketing Conference, CognitivePath offered its listeners a six-phase framework for pursuing marketing innovation.
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Lifting Los Angeles: Recovery Through Tourism
Event Recaps March 26, 2025Visit California shared how its marketing and communications strategies are brought to life with phased messaging and a strong digital push across its programs.
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Recent Developments in Advertising Law: Trends and Key Decisions
Event Recaps March 26, 2025This session will explore recent court decisions and developing legal trends affecting advertisers, brands, and agencies.
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What to Expect from the FTC Under the New Administration
Event Recaps March 26, 2025Join our panelists to learn about the consumer protection priorities of the FTC under the second Trump administration.
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The Beginning of a New Era in Content Marketing — What You Need to Know!
Event Recaps March 20, 2025The content marketing industry is in a new era characterized by a renewed focus on quality content, personalization, and data-driven strategies. In this session, learn why having a healthy content library is necessary within the current marketing landscape.
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The Science of Behavioral Science. Understanding the "Why" of Your Customers
Event Recaps March 20, 2025In this session, learn about the benefits of behavioral science including improved customer experience, increased conversion rates, enhanced customer targeting, and optimized resource allocation for better ROI.
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Balancing Resources in In-House Agencies
Event Recaps March 19, 2025Bonnie Isaac from Guardian Life Insurance shared actionable strategies for addressing creative team burnout, balancing workload demands, and fostering a culture of well-being that ultimately leads to stronger creative outputs and improved employee satisfaction.
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Data As a Force Multiplier: Driving Growth Through Enterprise-Wide Data Accessibility, Agility, and Customer Centricity
Event Recaps March 19, 2025This presentation explored how establishing data as an enterprise-wide asset, fostering a culture of continuous reinvention, and democratizing data access can empower marketers and analysts to drive business growth.
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From Brief to Brilliant: Creating Effective Creative Briefs to Drive Marketing Results
Event Recaps March 19, 2025Goldman Sachs' Head of Brand shared expert strategies for developing comprehensive creative briefs that align stakeholders, clearly communicate project requirements, and empower creative teams to produce effective marketing assets.
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