Event Recaps
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Optimizing Donor Engagement: Leveraging Data Analytics and Multichannel Strategies to Drive Fundraising Growth Through Data-Driven Campaign Optimization
Event Recaps March 19, 2025This session explored how data analytics and multichannel strategies drive donor engagement, optimize decision making, and enhance campaign incrementality.
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How Generative AI Is Redefining Creativity and Marketing
Event Recaps March 18, 2025During a session held at a March 2025 ANA Members-Only Conference, Adobe’s Chris Duffey pointed out to content-creating marketers the numerous ways in which they can capitalize on AI, as well as steps to ensure that their use of the technology remains responsible.
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Practical Insights on Navigating the Gen AI Shift with Purpose
Event Recaps March 18, 2025The Brandtech Group shared practical tips on how marketers can leverage their marketing skills, taste, experimentation, and upskilling programs to supercharge their campaigns with generative AI.
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The Creative Shift: Driving Impact Through Curiosity and AI
Event Recaps March 18, 2025Ashley Gilgrist from Canva shared research-backed strategies for incorporating AI into creative workflows. She discussed how AI is evolving into a strategic partner for marketing teams, enabling them to meet growing content demands while maintaining creative quality and team well-being.
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Unlocking Generative AI’s Potential on Design Teams
Event Recaps March 18, 2025argodesign's Kathryn Marinaro shared how she and her teams have evolved over the past two years to integrate generative AI into their workflows for designing digital products. She shared practical mental models that go beyond using AI as just a copilot or production assistant and offered actionable strategies to unlock its full potential for your team.
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What We Learned From 1,000+ AI-Powered Projects
Event Recaps March 18, 2025Superside shared how it marries automation and customization to enhance creative production via generative AI.
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AI Research and Ethical Considerations for Marketers: Navigating the Future
Event Recaps March 13, 2025In this session, take a dive into the rapidly evolving field of AI research and its profound implications for marketing. Loyola University Chicago's Dr. Jing Yang discussed best practices, potential pitfalls, and the future landscape of AI in marketing.
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Consumer Sentiment and the Changing Political Landscape: Implications for AI, Data, and Privacy
Event Recaps March 13, 2025Consumer sentiment played a pivotal role in shaping our upcoming political landscape with a Trump administration and a Republican-controlled Congress. Jason Hartley of PMG explored how consumer feelings about the economy and privacy concerns are likely to impact upcoming legislation.
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A Mountain of Pride: Crafting the Soundtrack of LGTBQ+ Representation on Paramount+
Event Recaps March 12, 2025Paramount Global has a long history of important LGTBQ+ representation as well as supporting the queer community. In this session, learn how Paramount Global created a soundtrack to celebrate Pride during the launch of Paramount+.
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Game-Changing Strategy: How Skimm Sports Helps Brands Win Over Female Fans
Event Recaps March 12, 2025The future of sports marketing isn’t just about games — it’s about reaching the 50% of fans, current and potential, that most brands have ignored: females. Learn how Skimm Sports is helping build the sports audience and connect brands to that audience by telling the sports stories women care about.
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GLAAD: LGBTQ+ Community and Inclusion Update
Event Recaps March 12, 2025Meghan Bartley, senior director of agencies, brands, and engagement at GLAAD Media Institute, provided an update from GLAAD on the state of the industry along with the latest on legislative issues and consumer behavior.
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How an AI-Powered Movement is Revolutionizing a Federal Credit Union
Event Recaps March 12, 2025In an era where financial institutions struggle to find consumers and differentiate themselves, learn how FourLeaf Federal Credit Union is using cultural movement thinking, a new brand idea and cutting-edge AI technology to write a new chapter in banking innovation.
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Loyalty Marketing: The Good, the Bad, and the Ugly
Event Recaps March 12, 2025Loyalty marketing rewards customers for their repeat purchases or interactions with a brand — a win-win for both businesses and consumers. But while there is clear "good" in loyalty programs, there are also "bad" and "ugly" characteristics.
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Truth Telling from the Inside Out
Event Recaps March 12, 2025During a session at a March 2025 ANA 1-Day Conference, Kristofer Barber, director of global communications at Booking.com, discussed ways for brands to practice internal inclusivity that will benefit their future LGBTQ+ campaigns.
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Building the Ultimate Loyalty Ecosystem: 7-Eleven’s Approach
Event Recaps March 11, 2025During a session at the ANA’s March 2025 LoyaltyCon, 7-Eleven described the functioning of its loyalty program and how it leverages it to benefit its vendor partners.
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How White Castle Facilitates Brand Engagement with Its Loyalty Program
Event Recaps March 11, 2025Lynn Blashford, CMO at White Castle, described Craver Nation’s loyalty program and lessons learned from the journey.
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Legal Risks and Rewards of Loyalty Programs
Event Recaps March 11, 2025Loyalty programs are notoriously heavily regulated, but their popularity with consumers often makes them an important part of a seller’s marketing plan. This session provided a lively discussion of the laws regulating loyalty programs and the risks and “rewards” of offering them.
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Loyalty Marketing — The Good, The Bad, and The Ugly
Event Recaps March 11, 2025Loyalty marketing rewards customers for their repeat purchases or interactions with a brand — a win-win for both businesses and consumers. But while there is clear "good" in loyalty programs, there are also "bad" and "ugly" characteristics. Learn more with ANA’s Bill Duggan.
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Loyalty Programs Are for B2B, Too
Event Recaps March 11, 2025During a session held during the ANA’s March 2025 LoyaltyCon, window and door manufacturer Andersen offered an example of how loyalty programs can be adapted to a B2B environment.
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Managing One of the Biggest Loyalty Programs in the World
Event Recaps March 11, 2025United discussed how it continues to work hard to differentiate its loyalty program.
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