Event Recaps
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AI-Driven Marketing for a Post-Advertising World
Event Recaps November 14, 2024Brandtech Group partner and head of emerging tech, Rebecca Sykes walked through the frontier of marketing and explored how AI is not a scary monster but just a technology, a tool, and entirely dependent on who uses it and how.
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Answering the Future of Advertising: Brand Truth, AI, and the Answer Economy
Event Recaps November 14, 2024Generative AI has transformed the shopper journey. Success now means embracing the "boring basics" such as content-rich brand websites and robust FAQs that serve as essential "algorithmic anchors," feeding AI with the clarity and depth it needs.
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How Realtor.com Is Leveraging AI
Event Recaps November 14, 2024During a session held at a November 2024 ANA One-Day Conference, Realtor.com discussed some of the ways in which it has been leveraging artificial intelligence to showcase the capabilities of this emergent technology.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Event Recaps November 14, 2024Through strategic partnership with Q.Digital, Nissan demonstrates the power of authentic LGBTQ+ storytelling through its "Driven" campaign series, showing how targeted content and media placement can drive significant brand affinity and business results while meaningfully supporting the LGBTQ+ community.
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Six Tips to Guide the Use of AI in Programmatic Media Buying
Event Recaps November 14, 2024During one of its November 2024 One-Day Conferences, the ANA convened a panel of veterans from the worlds of media and marketing to reflect on what steps and precautions marketers must take to leverage AI in their programmatic media buying, which promises to make processes such as optimization far faster and more efficient.
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Unlocking LGBTQ+ Loyalty: Strategies for Brands
Event Recaps November 14, 2024The LGBTQ+ market represents significant untapped potential, with 76 percent of consumers preferring brands that support their community and 79 percent willing to pay premium prices for LGBTQ+-supportive brands.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Event Recaps November 13, 2024With rapid advancements in advertising and marketing technology and data-driven strategies, advertisers can engage with consumers on increasingly personal levels. With the enhanced opportunity to engage consumers, advertisers also have to navigate a constantly shifting legal landscape.
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The Use of AI and Legal Ethics
Event Recaps November 13, 2024Much like the introduction of social media ushered in a host of new ethical questions and concerns, the use of AI has also led to a series of ethical questions. In this session, hear about the latest ethical guidance in this area as well as potential ethical issues that still await further guidance.
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Unlocking Marketing Potential: The Power of Customer Data Governance
Event Recaps November 13, 2024This presentation delved into the critical role of data governance in empowering marketers to leverage customer data effectively and automatically.
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“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Event Recaps November 12, 2024Recent legal developments and industry expertise provide a framework for brands transitioning from traditional advertising to entertainment content creation, with emphasis on rights management and creative control.
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“We’re Putting the Brand Back Together” — Getting the Most out of Brand Partnerships with Artists
Event Recaps November 12, 2024In this session, get a lively discussion on the cutting edge of brand-artist partnerships Our panel will walk through scenarios and what to consider when partnering talent with brands, including leveraging data and technology to boost engagement and ROI from such campaigns.
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An In-House Lawyer's Guide to Consumer Reviews and Testimonials
Event Recaps November 12, 2024A comprehensive examination of the Federal Trade Commission's new rules and guidance regarding consumer reviews and testimonials, focusing on compliance requirements, enforcement trends, and practical implications for marketers. Speakers explored key provisions of the recently enacted regulations and provided strategic guidance for maintaining compliant review practices.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Event Recaps November 12, 2024Join a multi-disciplinary team from Venable LLP to discuss the latest regulatory and business developments in artificial intelligence and what’s on the horizon, with a focus on the topics most relevant to brand advertisers right now.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Event Recaps November 12, 2024From influencer marketing to augmented reality experiences, speakers will examine the regulatory frameworks governing advertising practices and the adoption of cutting-edge technologies in luxury wellness offerings.
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Complying with the New FCC TCPA One-to-One Lead Generation Ruling
Event Recaps November 12, 2024A comprehensive examination of the FCC's new one-to-one lead generation rule, which fundamentally changes how businesses can collect and use consumer consent for automated communications. The speakers gave detailed guidance on compliance requirements, implementation strategies, and practical implications for marketing operations.
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Consumergeddon: Can You Survive the Deceptors?
Event Recaps November 12, 2024Junk Fees, Bait-and-Switch, AI Deepfakes, False Endorsements, Dark Patterns — it’s enough to make anyone’s head spin. This session will bring to life the maze of deceptions and legal issues that are amplified by the capabilities of modern technology – and that we as advertising lawyers must adapt to navigate.
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Earthquake in California! Online Charitable Fundraising Platform Law Shakes up Online Cause Marketing…with Aftershocks in Hawaii
Event Recaps November 12, 2024California AB 488 has taken full effect, creating registration and other duties for many types of previously exempt cause-marketing programs when conducted online. Learn what is covered and how to comply.
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It’s Not Your Father's Oldsmobile: Ten Things You Need to Understand to Counsel in Advertising Today
Event Recaps November 12, 2024This session will explore the profound shift in the philosophical underpinnings of advertising law. It's not just the rules that are evolving — it's the very way regulators, courts, and the NAD are thinking about our industry.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI Regulations
Event Recaps November 12, 2024In this session, Eric J. Troutman – known as the "Czar of the TCPA" – will be breaking down everything you need to know about the biggest TCPA developments of 2024. Also, Puja J. Amin (Queenie!) provides everything you need to know about complying with the TCPA and the new rules from an operational perspective.
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Mastering International Advertising: Top Tips for Advertising in Europe, The UK, Canada, and South America
Event Recaps November 12, 2024Join GALA for this session, where we will shine a light on insights and trends in key markets. Speakers will explore the latest legal and regulatory developments, challenges and creative solutions in advertising and marketing across Europe, the UK, Canada, and South America.
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