Event Video
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LinkedIn’s Journey from Measurement Excellence to Growth Catalyst
Conference Session Videos October 9, 2025In this video, LinkedIn demonstrated how it transformed marketing from a cost center into a growth catalyst by implementing a comprehensive measurement framework that combined media mix modeling, incrementality testing, and modeled attribution to drive business decisions and optimize performance across the full customer journey.
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Modernizing Marketing Measurement with an Agile Framework
Conference Session Videos October 9, 2025This joint session with Adobe and H&R Block explored how H&R Block transitioned from a traditional third-party MMM provider and manual spreadsheet-heavy work to a more agile, in-house measurement framework using Adobe Mix Modeler.
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Nielsen Shows Measuring Outcomes Drives Growth
Conference Session Videos October 9, 2025In this video, Nielsen, Realeyes, and Captiv8 demonstrated how attention measurement represented the next frontier in marketing analytics, enabling brands to move beyond traditional reach and frequency metrics to predict sales outcomes and optimize campaign performance across platforms.
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Quality Marketing Analytics at Marketbridge
Conference Session Videos October 9, 2025In this video, Andy Hasselwander, chief analytics officer at Marketbridge, highlighted his five principles for re-instilling quality in marketing analytics, which are designed to bring a human aspect back into a marketing practice and rekindle the trust consumers once had in businesses.
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Balancing Reach, Resonance, and ROI at PepsiCo
Conference Session Videos October 8, 2025In this video, PepsiCo challenged the industry's addiction to easy metrics and made the case for a new measurement agenda — one that's built to prioritize what's meaningful over what's convenient.
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Dell Designs Resilient Research for Changing Environments
Conference Session Videos October 8, 2025In this video from a session at the 2025 ANA Measurement and Analytics Conference, Dell discussed designing research processes for changing environments.
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How Eli Lilly Uses Advanced Measurement in a Fragmented Media World
Conference Session Videos October 8, 2025In this video, Eli Lilly showcased how pharmaceutical brands can maintain competitive advantage in an increasingly fragmented media landscape by implementing unified measurement strategies that track deduplicated reach and frequency across linear TV and streaming platforms.
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How HP's Data Quality Framework Uses AI
Conference Session Videos October 8, 2025In this video, HP Inc.’s Kumar Ram shared how he and his team built a data quality framework that prioritized data integrity, completeness, and validity by leveraging AI to detect anomalies, perform gap filling, and identify data relationships across various domains.
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How Instacart Measures Incrementality to Maximize ROI
Conference Session Videos October 8, 2025In this video, Instacart dove into causal methods of measuring incrementality and the importance of pushing the retail media industry toward adopting randomized controlled trials (RCTs), the gold standard for measuring advertising effectiveness.
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How Simple Questions Helped McDonald’s Rebuild Data Ecosystems
Conference Session Videos October 8, 2025In this video from a session at the 2025 ANA Measurement and Analytics Conference, McDonald’s outlined five questions for marketers to ask their teams to improve data ecosystems.
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How the Measurement Advantage Leads to Bigger Wins
Conference Session Videos October 8, 2025When markets move fast and pressure on performance is high, the brands that win aren’t just spending smarter, they’re measuring smarter. In this video, Gain Theory and BetMGM shared career spanning insights on how the most forward thinking brands transform their marketing effectiveness programs to deliver more impact, more often.
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How USAA Reimagined Marketing Measurement for Profitable Growth
Conference Session Videos October 8, 2025In this video, Sasi Telluri, head of brand analytics at USAA, explored how USAA is reengineering its marketing measurement framework to support a "profitable growth" strategy.
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Turning Listener Attention into Measurable ROI with Audio
Conference Session Videos October 8, 2025In this video, the Trade Desk and Comscore shared how digital audio’s rapid growth, cross-device accessibility, and deep audience trust create untapped opportunities for advertisers, while new measurement tools enable scalable, omnichannel campaign integration.
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Bimbo Bakeries USA's Unified Marketing Approach
Conference Session Videos October 7, 2025In this video, Bimbo Bakeries USA shared strategies for aligning marketing measurements across teams and fostering agreement on a measurement toolbox.
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Interview with Lush: Accelerating Business Growth Through Inclusive Marketing and Strategic Insights
Webinar Rewinds October 5, 2025Lush Handmade Cosmetics continues to drive business growth by embedding inclusivity into every facet of its marketing strategy. In this webinar, learn how the brand leverages inclusive marketing to unlock deeper consumer connections, enhance brand equity, and deliver measurable business outcomes.
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Kantar's Formula for Building Strength in Uncertain Times
Conference Session Videos October 5, 2025In this video, Kantar shared insights from its Blueprint for Brand Growth, highlighting three growth accelerators and three behaviors that strong brands have in common and which activities make the biggest difference.
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Measuring Brand Value at The LEGO Group
Conference Session Videos October 5, 2025In this video, Michael Moynihan shared how The LEGO Group creates, measures, and manages brand value to drive consumer impact and guide marketing and innovation efforts.
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Speaking the CFO’s Language to Communicate Brand Value
Conference Session Videos October 5, 2025In this video, Alfred DuPuy, valuation and strategy director at Brand Finance, and Laurence Newell, managing director at Brand Finance Americas, discussed how to bridge the gap between marketing and finance, giving brand leaders the tools to communicate the value of brand in terms CFOs understand.
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Storytelling at Scale: How to Deliver Emotion, Engagement, and Measurable Brand Impact with USPS
Webinar Rewinds October 1, 2025For over 112 years, USPS has brought joy to families nationwide through Operation Santa. In this webinar, learn how to identify and activate powerful, engaging, and audience-centered stories and gain insight on how to measure the success of branding and content marketing efforts beyond impressions.
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AI, Retail Media, and the New CPG Growth Playbook: How Marketers Win in 2026
Webinar Rewinds September 30, 2025CPG leaders are facing unprecedented challenges, from economic pressures to evolving shopper expectations. This webinar provided actionable intelligence to help brands reset their growth strategies, optimize media investments, and win in a complex, AI-powered retail landscape.
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