Event Video
-
Decoding Talent and Measuring Skills with AI and Data
Conference Session Videos September 7, 2025In this video, ETS shared its vision for preparing 100 million people for the future of work by 2035, emphasizing the importance of measuring human capability. The organization is advancing the science of measurement to empower individuals and organizations to thrive in an AI-driven world.
view -
Delta Air Lines Delivers Insights Powered by Data
Conference Session Videos September 7, 2025Learn how Delta Air Lines utilizes the power of data to deliver insights that shape Marketing strategy and illustrate how Marketing delivers on Enterprise business goals.
view -
How Bayer Unified Its Data and Measurement to Drive Marketing Growth
Conference Session Videos September 7, 2025In this video, Bayer shared how they partnered with TransUnion to integrate identity-powered data, Media Mix Modeling, Multi-Touch Attribution, and experimentation into a cohesive system — enabling a holistic view of performance across channels and regions.
view -
How Kellanova Embeds AI into Its Brand-Building Strategy
Conference Session Videos September 7, 2025In this video, hear how Kellanova — a 118-year-old startup behind brands like Pop-Tarts, Pringles, and Cheez-It — is evolving its marketing playbook by embedding AI into its brand-building strategy.
view -
How to Overcome Economic Uncertainty with AI-Powered Data
Conference Session Videos September 7, 2025Marketers today face a self-fulfilling prophecy: they hesitate to invest because they're unsure where consumers will spend — and consumers, in turn, pull back. In this video, learn how smart marketers break the cycle: with real-time, predictive data that finds consumers who are still spending.
view -
Opening Remarks of the 2025 ANA Masters of Data Conference
Conference Session Videos September 7, 2025In this video, Bill Tucker, ANA Group EVP, delivered the opening remarks of the 2025 ANA Masters of Data Conference.
view -
Scaling Personalization through First-Party Data
Conference Session Videos September 7, 2025As personalization grows more complex in a privacy-first world, Lowe’s is doubling down on its loyalty ecosystem strategy to capture and use first-party data to drive both scale and speed. Amanda Bailey offered a practical look at how the retailer is differentiating its value proposition and experience to stay ahead of shifting customer expectations and data regulations.
view -
How Mail Can Complement Omnichannel Marketing
Conference Session Videos September 6, 2025In this video from a session at the ANA’s 2025 Masters of Data Conference, USPS’s Chris Karpenko highlighted how mail can valuably complement and support digital marketing efforts, particularly with its Informed Delivery feature.
view -
How to Transform Workflows Using Consumer Insights
Conference Session Videos September 6, 2025GWI explored how integrating consumer insights directly into workflows transforms statistical relevance into business-critical action and accelerates outcomes that matter.
view -
The Data Navigator: How to Simplify Complexity with Connected Insights
Conference Session Videos September 6, 2025Brent Seaborn from Tunnl introduced the Data Navigator — a strategic operator who curates data, removes the noise, and turns analysis into execution. For organizations seeking to simplify complexity and accelerate results, this approach is both practical and urgent. This session offered a clear, actionable blueprint for marketers ready to start making faster, sharper decisions.
view -
The Standards You Need to Make Sure Your Data Is AI-Ready
Conference Session Videos September 6, 2025In this video from a session at the ANA’s 2025 Masters of Data Conference, Matt Brooks of insurance provider Nationwide laid out the standards that organizations should hold their data to as a first step toward AI-readiness.
view -
Aquila Helps Advertisers Take the Lead on Cross-Platform Clarity
Conference Session Videos September 5, 2025In this video, Aquila, ANA’s cross-media measurement solution, shared how it is building a privacy-safe, advertiser-led platform to solve one of marketing’s biggest challenges: deduplicated reach and frequency across walled gardens and linear TV.
view -
Driving Success with Data Innovation
Conference Session Videos September 5, 2025In an era defined by data disruption and rising consumer expectations, marketers must evolve quickly and responsibly. In this video, Holly Yonosko, chief analytics officer at Acxiom, explored the future of data-driven marketing through a practical and strategic lens.
view -
How to Plan for Evolving Data Privacy Legislation
Conference Session Videos September 5, 2025In this video, Christopher Oswald, group EVP and head of law, ethics, and government relations at ANA, provided a brief update of what is happening on the data privacy regulation front on both the federal and state level in the U.S.
view -
Why You Need Trustworthy Standards for Your MMMs
Conference Session Videos September 5, 2025In this video from a session at the 2025 ANA Masters of Data Conference, Mutinex discussed the importance of building trustworthy marketing mix models (MMM).
view -
Church’s Texas Chicken Focuses on Flavor, Family, and Representation for Inclusive Growth
Conference Session Videos September 3, 2025In this video, explore how Church’s Texas Chicken, in collaboration with its marketing partners, has leaned into culturally resonant storytelling and community-rooted campaigns to build brand loyalty across diverse audiences.
view -
Shaping Success with Inclusive Marketing
Conference Session Videos September 3, 2025This video highlighted how a leading brand, in partnership with its marketing partner, is leveraging inclusive storytelling and authentic representation to drive business growth, spark innovation, and build lasting connections.
view -
Texas Children’s Hospital Enhances Community Health with a Commitment to Excellence
Conference Session Videos September 3, 2025In this video, Texas Children’s Hospital highlighted how strategic partnerships, culturally responsive care, and focused community outreach are driving improved health outcomes and advancing long-term well-being in underserved communities.
view -
Why Human-to-Human Connections Matter in the Age of AI
Conference Session Videos September 3, 2025In this video, speakers shared some of the "fundamentals" of creating experiences on a recent national tour with Kellanova (Pringles), connecting to deep cultural insights, and not underestimating the power of human-to-human engagement to drive Return on Investment and Return on Inclusion.
view -
How Sonos Uses AI to Transform Email Creative, Speed Production, and Cut Costs
Webinar Rewinds August 28, 2025In this webinar, dive into the real-world case study of how Sonos accelerated campaign production, cut creative costs, and empowered marketers — without design or coding experience — to build fully branded, production-ready emails in minutes.
view