Event Video
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AI-Driven Marketing at General Motors
Conference Session Videos October 31, 2025Modern marketing is being rewritten by AI — and General Motors is showing the industry what’s possible. In this video, hear how General Motors is deploying AI across its marketing ecosystem — from predictive modeling and generative creative to experimentation at scale and full-stack data strategy.
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Audience, Context, and Relevance Is a Winning Formula for Brand Value
Conference Session Videos October 31, 2025During a session at the 2025 ANA Masters of Marketing Conference, Qualcomm discussed its formula for creating brand value.
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Five Tips for Building Lasting Brands from a Leading Chief Brand Officer
Conference Session Videos October 31, 2025During a session at the 2025 ANA Masters of Marketing conference, Marc Pritchard, chief brand officer at P&G, shared five tips to build long-lasting brands.
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Looking Beyond the Hype in AI Innovation
Conference Session Videos October 31, 2025The opening keynote at the 2025 ANA Masters of Marketing Conference given by Peter Hinssen, global innovation, technology and leadership expert, offered a high-level, inspiring talk about artificial intelligence (AI).
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Qualcomm’s Recipe for Building Brand Value
Event Soundbites October 31, 2025Context, relevance, and resonance are key ingredients in Qualcomm’s recipe for building brand value.
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Intelligent Growth and Brand Value Creation Through AI
Conference Session Videos October 29, 2025In this video, WPP Media’s Brian Lesser outlined how the future of brand value creation lies at the intersection of ubiquitous media and transformative AI, urging marketers to move from tactical campaigns to strategic worldbuilding for intelligent, measurable growth.
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Overview of the 2025 ANA Masters of Marketing Conference
Event Soundbites October 28, 2025In this video, get a three-minute overview of the 2025 ANA Masters of Marketing Conference.
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Build Trust and Growth by Being the Expert on Your Brand and Your Consumers
Event Soundbites October 24, 2025To build enduring brand trust and growth, know your consumer and brand better than anyone else.
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CMOs Must Lead Marketing System Transformation in the Age of AI
Event Soundbites October 24, 2025In the age of AI, CMOs need to step up to become the lead architects of marketing system transformation.
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Growth Through Authenticity
Event Soundbites October 24, 2025General Motors created an engine of growth by transforming its marketing infrastructure.
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How Marketing Infrastructure Transformation Can Lead to Growth
Event Soundbites October 24, 2025General Motors created an engine of growth by transforming its marketing infrastructure.
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Skittles Pop’d: The Sweet Spot Between Viral Culture and Brand Consistency
Webinar Rewinds October 22, 2025In this webinar, Ashley Gill, VP of Brand and Content at Mars Wrigley, discussed how Skittles harnessed viral behaviors, playful legal humor, and emotional contradictions to spark curiosity, drive social engagement, and fuel trial among a notoriously hard-to-crack audience.
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Leveraging Cultural Insights for Advertising: Metrolinx’s Campaign to Reach Canada's Newcomers
Webinar Rewinds October 21, 2025In this webinar, learn how Metrolinx leveraged insights in diverse communities to craft a powerful advertising strategy that drove awareness and engagement, positioning GO Transit not just as a service, but as a companion to newcomers navigating their new life in Canada.
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Highlights from the Best Multicultural Marketing of the Year
Conference Session Videos October 12, 2025Fresh off the heels of the awards celebration, members of the ANA's Multicultural and Inclusive Marketing Awards Grand Jury discussed the creative, strategic, and cultural insights emerging from this year’s most celebrated campaigns.
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Agile Analytics: Five Marketing Performance Case Studies
Conference Session Videos October 9, 2025Hear how agile, granular MMM can help improve your team's marketing effectiveness, efficiency, and ROI. OptiMine shared five client case studies in five minutes.
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Data Science and Measurement in Event Marketing
Conference Session Videos October 9, 2025This session offered a behind-the-scenes look at how data science is used to measure marketing impact and decomplexify marketing strategies.
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How to Eliminate Waste Using Cross Media Measurement
Conference Session Videos October 9, 2025The media landscape is fragmented and complex. In this session, learn how Aquila can create more cost-effective media plans by purchasing fewer GRPs, thereby reducing waste by as much as 20 percent.
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How to Find the Customers You're Missing to Drive Traffic and Growth
Conference Session Videos October 9, 2025Navigating today’s fragmented media landscape and economic uncertainty requires a new approach to marketing measurement. In this video, GroundTruth showed how to find the “hidden ROI”, the ideal customers you’re missing, by leveraging real-world behavior data.
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How to Optimize Retail Media with True Incrementality
Conference Session Videos October 9, 2025In this session, Angela Fenwick shared how Bayer is pioneering a new approach to retail media optimization and planning by integrating neutral, transparent incrementality based measurement with real-time media activation.
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How to Supercharge Media Mix Modeling with Incrementality
Conference Session Videos October 9, 2025In today’s complex media landscape, Media Mix Modeling (MMM) is making a comeback. But without causal grounding, even the most elegant models can mislead. In this video, Measured's Will Post revealed how enterprise brands are fusing incrementality testing with MMM to transform models from “best guess” to business-driving truth.
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