Event Video
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From Data to Decision: Winning Holiday Retail Media Strategies
Webinar Rewinds September 30, 2025In this webinar, learn how how brands, agencies, and retailers can boost holiday results by activating first-party data for precision targeting, expanding reach via CTV and DOOH, and using contextual strategies to engage shoppers at peak purchase moments.
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Powering the Future of Women’s Sports Marketing
Webinar Rewinds September 30, 2025The $1.3B+ women’s sports industry segment is growing fast and so is the need for bold, inclusive, and collaborative marketing strategies. This webinar explored what’s next for women’s sports and how to drive measurable impact.
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Marketing Touchdown: How the NFL Grew Latino Fandom Through Inclusive Storytelling
Webinar Rewinds September 29, 2025In this webinar, get an in-depth look at Por La Cultura, award-winner campaign from the NFL in partnership with Chemistry Cultura. This campaign was designed to grow the NFL’s Latino fanbase by authentically highlighting the cultural impact of the Hispanic community both on and off the field.
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Stop Guessing, Start Converting: How Trigger Marketing Drives Smarter B2B Growth
Webinar Rewinds September 25, 2025In this webinar, learn how trigger-based marketing flips the script on traditional demand generation. By tapping into real business signals — like new company formations, legal filings, and credit needs — brands can shift from demand generation to demand identification by engaging decision-makers the moment they’re ready to act, not weeks or months too late.
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The Road to Marketing Mix Modeling (MMM): Building a Measurement-Ready Data Foundation
Webinar Rewinds September 25, 2025In this webinar, discover how one brand transformed their data infrastructure to successfully implement Marketing Mix Modeling (MMM). Explore the practical steps they took to clean, organize, and maximize their data, providing a clear roadmap for your own measurement journey.
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Creating Long-Term Brand Equity Requires a Measurement Reset
Event Soundbites September 21, 2025Building long-term brand equity will require resetting the measurement agenda to prioritize better business decisions.
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How the U.S. Army Maps the Soldier’s Journey Through Data-Driven Marketing
Event Soundbites September 21, 2025Data-driven marketing has enabled the U.S. Army to transform the enlistment disconnect with new gen prospects.
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HP Uses AI for Data Quality Management
Event Soundbites September 21, 2025HP tackled the marketing data quality challenge by transitioning to a databrick ecosystem.
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Maximizing Marketing Effectiveness Through Collaborative Insight
Event Soundbites September 21, 2025Aligning marketing measurement across its teams has allowed Bimbo Bakeries to make faster business decisions that drive growth.
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Novartis Transforms Pharmaceutical Outcomes with CTV Measurement
Event Soundbites September 21, 2025Novartis is using a unified view of campaign effectiveness to leverage the precision targeting opportunities of CTV.
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Overview of the 2025 ANA Measurement & Analytics Conference
Event Soundbites September 21, 2025In this video, get a two-minute overview of the 2025 ANA Measurement & Analytics Conference.
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The USAA Approach to Marketing Measurement for Profitable Growth
Event Soundbites September 21, 2025USAA’s measurement strategy is focused on optimizing creative, incrementally, and full-funnel testing.
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Dell Designs Tracking Research Structures for Changing Environments
Event Soundbites September 20, 2025When designing tracking research, it’s important to consider during attributes and consistent audiences over time.
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The Questions McDonald’s Asks to Rebuild Data Ecosystems
Event Soundbites September 20, 2025To upgrade your data ecosystem, find new ways of validating measurements, plan for data errors, and use branding not buzzwords.
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Ethics by Design: Building Trust into AI-Driven Marketing
Webinar Rewinds September 16, 2025Innovation in AI is transforming marketing — but with great power comes great responsibility. This webinar empowers marketers with insights and best practices for using AI ethically, creatively, and confidently.
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Improving Marketing Ops at Scale with athenahealth + monday.com
Webinar Rewinds September 16, 2025athenahealth’s marketing team was facing serious challenges — fragmented tools, siloed processes, and limited visibility across teams. In this webinar, learn how athenahealth transformed its marketing operations using monday.com, while also guiding teams through the cultural shift required to make it stick.
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What Makes a GEM Award Winning Campaign?: Arc Worldwide and Unilever's Keys to Success
Webinar Rewinds September 14, 2025In this webinar, Unilever's agency Arc Worldwide discussed the award-winning "Untold Beauty" campaign. They shared a case study of this 2025 ANA Reggie GEM® Award-winning work providing strategies and best practices to drive growth.
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Keeping Up with Made in the USA
Webinar Rewinds September 11, 2025The power and appeal of marketers claiming U.S. origins are greater than ever. This webinar tracked the latest litigation and enforcement developments and best practices for making claims of “Made in the USA”.
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Using Data-Driven Marketing to Map the Soldier’s Journey from Awareness to Enlistment
Conference Session Videos September 11, 2025How do you transform a fleeting impression into a life-changing decision to serve? In this session, speakers unpacked how the U.S. Army Enterprise Marketing Office (AEMO) uses analytics to illuminate every step of the prospect journey — from awareness and digital engagement to contract signing.
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High Stakes, High Impact: LinkedIn’s Bold Leap Toward Full Funnel Growth with Commercial Analytics
Webinar Rewinds September 9, 2025In this webinar, take an inside look at how LinkedIn’s measurement team drove a bold, high stakes shift in the marketing strategy for LinkedIn Sales Solutions. Learn how the team overcame internal skepticism, aligned teams with differing goals, and validated commercial analytics to pave a new path forward.
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