Event Video
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TV Measurement Hits Prime Time: Smarter Data, Bigger Impact
Webinar Rewinds November 4, 2025In this webinar, discover how cutting-edge innovations in TV measurement are transforming how brands connect media to business outcomes. In this session, you’ll explore.
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Why Agentic Governance Is Imperative in the Era of AI
Event Soundbites November 4, 2025Agentic governance is an imperative for marketers as AI proliferates.
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You Won’t Beleaf It! Legal Risks with Environmental Claims in a Global Context
Webinar Rewinds November 4, 2025This webinar focused on the current state of environmental claims regulation in the U.S., the EU, and the UK and summarized some of the hotter legal issues in each jurisdiction that brands and marketers should be aware of as they aim to tout the environmental benefits of their products.
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Breaking Silos, Boosting ROI: Adobe and EY’s Playbook for Unified Marketing Measurement
Webinar Rewinds November 3, 2025In this webinar, Adobe and EY explored how marketing organizations can overcome today’s toughest measurement challenges and boost ROI. Learn how to break down silos, integrate data across channels, and set clear KPIs — while building the people, process, and technology foundations needed to scale measurement across products, regions, and business units.
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How Food Culture Fuels Growth at PepsiCo
Conference Session Videos November 2, 2025In this video, Hernán Tantardini, CMO at PepsiCo Foods, U.S., explained how the company’s marketing draws inspiration from consumers’ yearning for harmonious food pairings, wholesome ingredient sourcing, spicy flavors, and food truck fare.
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How Red Lobster Orchestrated a Brand Comeback
Conference Session Videos November 2, 2025At the 2025 ANA Masters of Marketing Conference, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pulled back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they shared what it takes to restore trust, reignite guest love, and rebuild a brand in real time.
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How Red Lobster Used Customer Experience to Orchestrate a Brand Comeback
Event Soundbites November 2, 2025Red Lobster leveraged customer experience to engineer its comeback from bankruptcy.
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How United Airlines Has Built a Successful Brand Marketing Function
Conference Session Videos November 2, 2025Next year, United Airlines will turn 100. In this session, learn how the airline has transformed its advertising and social media efforts, with a focus on humanity, relevance, speed, and doing the small things right.
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Improving Cross Media Measurement with Aquila
Conference Session Videos November 2, 2025Cross Media Measurement has been identified as the #1 priority for CMO’s and Chief Media and Measurement Officers given the high pressures on Media ROI. In this video, Bill Tucker, CEO of Aquila, provided an overview of Aquila's unique solution, progress, and how to get involved to shape and participate in this industry defining effort.
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Marketing's Mandate in the AI Era
Conference Session Videos November 2, 2025In this video, the Palmer Group explored how AI is no longer a tool — it’s a leadership test. Marketers must govern AI strategically, embracing agentic systems and reasoning engines to stay competitive in a synthetic, autonomous world.
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The Art of Crafting Dreams with Luxury
Conference Session Videos November 2, 2025At the heart of LVMH lies boundless creativity — the central force that unites craft, customers, and culture to deliver unforgettable luxury experiences and continuously elevate brand desirability. Discover the exceptional craftsmanship that defines their Maisons, where every detail is a testament to quality and innovation.
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Why Brand Building Is Critical in a Data-Driven World
Conference Session Videos November 2, 2025In this video, Todd Kaplan, CMO of North America at Kraft Heinz, shared why brand building has never been more critical and how to do it right in today’s cluttered, data-driven landscape at the 2025 ANA Masters of Marketing Conference.
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Building Connection, Culture, and Community for Growth in the NFL
Conference Session Videos November 1, 2025During an October 24 session held at the ANA’s 2025 Masters of Marketing Conference, attendees learned from CMO and EVP Tim Ellis how the NFL is growing its fanbase by showcasing its players’ personal identities and values and by casting the net of its outreach beyond its traditional limits.
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Delivering Business Results with Your Demand Generation Engine
Event Soundbites November 1, 2025Mercado Libre has created a demand generation engine fueled by a do/think/feel marketing forumula.
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How an Obsession with Effectiveness Unlocks Powerful Creativity
Conference Session Videos November 1, 2025In a video from a session at the ANA’s 2025 Masters of Marketing Conference, Mercado Libre CMO and EVP Sean Summers illustrated some examples of taking big swings as a marketer, which he drew from his own experience as CMO at the Latin American e-commerce company Mercado Libre.
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How Milkpep Made Milk Matter Again Through Insight-Fueled Creativity
Conference Session Videos November 1, 2025In this video from a session at the 2025 ANA Masters of Marketing Conference, MilkPEP discussed its steps to create an audience-first marketing strategy.
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How Newell Brands Harnesses AI for Insights, Growth, and Commercial Excellence
Conference Session Videos November 1, 2025In this video, learn how Newell Brands is using AI to transform how it gathers insights, creates content, and drives innovation — accelerating speed to understanding, improving creative production, and enabling smarter, faster decisions across the enterprise.
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Opening Remarks of the 2025 ANA Masters of Marketing Conference
Conference Session Videos November 1, 2025In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2025 ANA Masters of Marketing Conference.
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Rebirth Through AI at General Motors
Conference Session Videos November 1, 2025In this video, GM shared how it underwent a sweeping transformation built on design and technology. Resilience, innovation, and consumer-centricity sparked a rebirth, making marketing a powerful accelerant for growth across every brand.
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The Future of AI in Marketing
Conference Session Videos November 1, 2025The future of marketing isn’t ahead — it’s already here. AI is revolutionizing marketing, shifting from tools that assist to systems that act. In this session, explore the ways AI is reshaping our industry and the evolving role of marketers.
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