FTC Regulatory Trends in Social Media Marketing and Consumer Reviews | Conference Session Videos | Event Video | All MKC Content | ANA

FTC Regulatory Trends in Social Media Marketing and Consumer Reviews

In this video, hear diverse perspectives from industry veterans and Serena Viswanathan in the FTC's Division of Advertising Practices. The panelists examined regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's proposed updates to the Endorsement Guides.