Industry Insights
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On a Mission for Plant-Forward Living: A Q&A with Michelle Peterson of Pressed
Leading Edge March 15, 2022Twelve years ago Pressed Juicery set out on a mission to pave the way for plant-forward living by making real, healthy food accessible to everyone. Pressed Juicery has now evolved to simply Pressed, expanding to a full array of plant-based foods to keep their customers nourished throughout the day.
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Can Advertising Be Just as Sweet Without Third-Party Cookies?
Leading Edge March 14, 2022Under pressure from privacy advocates and regulatory bodies, major browsers such as Google Chrome and Apple Safari are expected to phase out these tiny nuggets of behavior-tracking code by 2023. Media companies are working on more privacy-compliant alternatives. But it’s unclear whether any of these options will attract enough industry backing by then to truly help marketers deliver personalized advertising experiences to consumers.
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'What They Said' at the ANA Media Conference
Leading Edge March 9, 2022ANA just concluded our 2022 Media Conference presented by our good friends at the A+E Networks. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
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4 Compelling Ways to Make Your Newsletters Appeal to Gen Z
Leading Edge March 9, 2022The oldest gen Zers will turn 25 years old in 2022. That’s old enough to be starting their adult lives: buying cars, grocery shopping for themselves, and deciding where to get their news and entertainment. Email is already an important channel for gen Z.In a recent study by CM Group, 23 percent of gen Z obtains news and information from newsletters, the same as millennials.
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Crisis in Ukraine: How the Industry Is Responding
Pulse March 9, 2022Russia’s invasion of Ukraine has sent shockwaves throughout the world; and with so much information sent digitally today, the events have been unfolding in real-time with no filter, and often with no commentary. People around the world are looking for a response from those with the power of global conversation, and brands are naturally part of this.
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Why Brand Responsibility Should Be Your Priority
Leading Edge March 9, 2022Over the past few years, brands have wrestled with the question: What is a brand’s responsibility to consumers and to the world? Based on the amount of ink dedicated to the topic, it’s clear that brands have no easy answer. Whether you want your brand to serve as an advocate for social justice, climate action, or for nothing at all, you can’t escape brand responsibility in 2022.
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How Can CMOs Rebuild Trust with CEOs?
Leading Edge March 8, 2022Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized.
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10 Creative Ways to Coax Customers Back to Their Abandoned Carts
Leading Edge March 7, 2022Abandoned carts are the cause of billions in lost revenue each year. But with the shift to all things digital, how can brands succeed at regaining the attention of hyper-distracted, overstimulated customers with so many competing options just a click or scroll away?
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9 Omnichannel Metrics Your Business Should Be Measuring
Leading Edge March 7, 2022Metrics matter in today’s data-centric marketing world. Obviously, they’re needed to analyze and optimize in-flight campaigns, and inform key decisions about future launches and strategies. But they’re also essential for communicating with leadership, as marketing KPIs can provide quantifiable evidence of a business’s success — something stakeholders and investors always want to see.
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Email Marketing: Effective iOS15 Strategies
Leading Edge March 7, 2022Changes in data privacy regulations and residual updates from Apple and Google to protect their users' privacy have added another element of difficulty to the array of challenges marketers have seen in the past few years.
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Why Retail Media Networks & Automation Are Essential for Success
Leading Edge March 7, 2022In 2020, as consumers quickly began adopting new shopping habits to accommodate peak stay-at-home pandemic life, retailers were forced to expand their digital platforms to stay connected to consumers. Retail Media Networks (RMN) surged as a result, providing brands with an easy and effective way to engage their audiences across multiple channels in highly targeted and personalized ways.
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The Real Story Behind the Death of FLoC
Leading Edge March 4, 2022Here we go: Google is disrupting the trajectory of the industry yet again. The Federated Learning of Cohorts (FLoC), and with it the controversial cohort concept, is buried. "Topics" is now the future — at least for now, as the implementation remains complex and the added value compared to other solutions is no longer obvious to many.
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What Brands Can Learn From Bath & Body Work’s Failed Attempt to Celebrate Black History Month
Pulse March 4, 2022Many brands use Black History Month as an opportunity to highlight black creators, and celebrate black culture. However, some brands miss the mark by launching campaigns that lack cultural sensitivity, authenticity, and genuine effort and only appear to pander to Black people.
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5 Marketing Leaders on How to Stay Relevant
Pulse March 1, 2022ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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The Crohn’s & Colitis Foundation’s New App Meets Crucial Needs
Leading Edge March 1, 2022I was diagnosed with ulcerative colitis, an incurable and often hard to treat chronic inflammatory bowel disease (also known as IBD) when I was 23 years old. This was some decades ago.
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These Women Leaders Talk About the Future of Marketing
Pulse February 25, 2022Staying current and ahead of trends is no easy task. However, it is the job of marketers to not only meet consumer needs and find solutions to pain points, but anticipate them as well. Technology, in its most ideal form, should make people’s lives better, more efficient, and provide ways to bridge gaps, whether it’s helping communities dispel bias or creating more personal ways to connect people together.
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How PR Can Help Marketers Attract and Retain Talent
Leading Edge February 24, 2022Last year, an average of more than 3.95 million workers quit their jobs each month, the highest average on record, according to the U.S. Bureau of Labor Statistics. That’s more than 45 million jobs.
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These Women Leaders Weigh in on How to Foster Inclusivity
Pulse February 23, 2022Gender equality in the workforce still has a ways to go, especially when it involves women in leadership positions — and their job security. According to a McKinsey study, as mentioned in SeeHer and dentsu’s report "The State of Women's Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women,” “women's jobs were 1.8 times more vulnerable during the coronavirus pandemic than men's jobs.”
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How These 3 Brands Are Helping Women & Girls
Pulse February 22, 2022Gender representation in ads is not only important for companies to promote diversity, equality, but to authentically connect with various demographics. If a significant part of the population, such as women and girls, feel they can’t relate to the ads around them, because they don’t see themselves accurately portrayed, then there is something wrong.
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Closing the Technical Gap in Your Marketing Team Without Hiring
Leading Edge February 17, 2022Modern marketing is built on two rocks: data and technology. No one will argue against that. The challenge is teams are lacking the fuel — technical marketers — to run these two rocks properly. Technical marketers are mythical creatures that only appear once in a blue moon. The race to hire can seem impossible to companies.
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