These B2B Ads Are Actually Funny | Industry Insights | All MKC Content | ANA

These B2B Ads Are Actually Funny

Humor is a universal connector. It binds people together through moments of joy and entertainment — and in the case of advertising, it can help educate consumers without them feeling bored or “marketed to.” All marketers know that appealing to consumers is a delicate balance of resonant narratives and emotions.