How to Hold Creative Accountable for ROI
No matter where you look, creative is proven to be the biggest driver of ROI. Marketers know this, but even as creative drives half of ROI, many marketers seem unable to measure and fix it. This “creative conundrum” is holding brands back from higher campaign effectiveness. The reasons behind the conundrum are numerous, but luckily, there are solutions available today that smart advertisers are using to drive major improvements.
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