Industry Insights
-
The Latest TikTok Shop Feature Turns Scrolling into Shopping
Leading Edge August 18, 2023Did you know that nearly half of gen Z consumers start their shopping on TikTok? TikTok does, apparently, which is why it’s launching a new feature to let buyers and sellers transact directly on the platform. They’re calling it TikTok Shop, and its aim is to let creators, merchants, and brands get their products into the hands of consumers without having to go to another site.
view -
3 Lessons from ChatGPT’s Reimagining of Budweiser’s "Whassup" Campaign
Leading Edge August 17, 2023The advertising industry has always been chasing and debating the latest shiny object, and generative AI — cue the chorus of angels — may now be the shiniest of them all, despite the fact that it’s been around for years.
view -
More Than a Feeling: Evidence-Backed Emotion in Business Marketing
Leading Edge August 16, 2023We've all probably seen countless thought pieces on why emotional connection is vital in B2B marketing. Many of these articles build an argument through speculation, or personal perspectives. We believe in hard evidence, so let's start by diving right into some of the research in this field.
view -
Campaigns That Promote Equality for Women and Girls
Pulse August 15, 2023Women and girls aren’t often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It’s exciting and refreshing when campaigns break this mold, however.
view -
Sustainable AI Is the Only Path for Publishers
Leading Edge August 14, 2023Online publishers, whether they know it or not, are facing another existential crisis, perhaps even greater than those of the past. Publishing is based on a simple formula: Content creation leads to audience aggregation, which leads to monetization.
view -
Resources for Crafting Your Social Media Strategy in 2023
Leading Edge August 11, 2023Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels.
view -
What Is the Extra Round of Creative Costing You?
Leading Edge August 10, 2023It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for everyone, and it’s a waste of resources, time, and money.
view -
4 Insightful Quotes on Marketing
Pulse August 9, 2023ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
view -
The Brands Successfully Marketing to Gen Z
Pulse August 8, 2023Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at the heart of trends, gen Z offers brands a unique audience with whom to engage.
view -
AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy
Leading Edge August 7, 2023As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.
view -
5 Ways Business Leaders Can Leverage an AI Image Generator
Leading Edge August 3, 2023Generative artificial intelligence (AI) is streamlining operations for companies in all kinds of industries. Business leaders are employing ChatGPT for social media content creation, adding AI chatbots to their websites to answer visitors’ questions, using AI to create 3D models of new product ideas, and so on. And now there is a whole new AI realm that companies will find very useful for marketing strategies and other tasks: AI image generators.
view -
New Data Privacy Framework Launched for Global Marketers and Data Providers
Leading Edge August 3, 2023Global marketers and data providers are celebrating with the announcement and launch of a new EU-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by European courts in 2020. Small and mid-sized companies were significantly impacted by this decision since Privacy Shield was the most affordable and accessible option for companies to comply with the adequacy requirements for transferring data from the EU to the United States.
view -
Why the Advertising Industry Needs Standards on Spammy "Made for Advertising" Sites
Leading Edge August 2, 2023If you’ve been on the internet over the past two decades you’ve seen the headlines: “The 25 Hilarious Beach Photos That Raise Eyebrows;” “Your IQ Is 140 If You Can Name 10 Of These People;” or maybe, “Heart Surgeon Begs Americans: ‘Stop Doing This to Your Avocados.’”
view -
Bursting the Creative Bubble
Leading Edge August 1, 2023Advertising reveres highly creative people, lost in creative thought, coming up with amazing creative solutions, in the pursuit of memorable creative campaigns.
view -
7 Marketing and Advertising Predictions for 2024
Leading Edge July 31, 2023The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years.
view -
The Value of Personalization in Automotive, from Manufacturing to Marketing
Leading Edge July 28, 2023We’re living in the era of personalization, in which consumers expect everything from their music playlists to their morning coffees to be customized precisely to their liking. The implications of this individualized consumer mindset have upended the automotive industry over the past decade, from both a product and messaging standpoint—and what we’ve seen to date is just the beginning.
view -
5 Trends to Watch for in CTV Advertising for 2024
Leading Edge July 27, 2023As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum.
view -
For Success in Marketing, “Curiosity Is More Productive Than Certainty”
Leading Edge July 27, 2023The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), “Are you sure this is going to work? Is it going to sell the product?” This would seem both natural, and rational. Selling the product is what we do for a living. It’s what makes our world go ‘round.
view -
Making Sustainability More Inclusive in the Advertising Industry
Leading Edge July 26, 2023As we come out of some powerful conversations about sustainability and climate change at Cannes, we have the opportunity to put our words into action. As we get to work, we must keep in mind that sustainability is a “we” issue. It affects every community around the world. While we all are and will continue to be impacted, vulnerable and historically marginalized communities will be even more severely affected.
view -
Shocking Millennial Marketing Statistics & Trends in 2023
Leading Edge July 25, 2023Millennials grew up in a time of rapid technological advancements and globalization. They are often referred to as digital natives, as they were the first to fully embrace and adapt to the digital revolution. Further, millennials are highly connected through social media and smartphones — and their tech-savviness has reshaped communication, entertainment, and even industries like retail and marketing.
view