5 Trends to Watch for in CTV Advertising for 2024 | Industry Insights | All MKC Content | ANA

5 Trends to Watch for in CTV Advertising for 2024

As the world of advertising continues to evolve, Connected TV (CTV) has emerged as a powerful platform for reaching audiences. With its ability to deliver targeted, immersive content to viewers on their connected devices, CTV advertising has gained significant momentum.