AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy | Industry Insights | All MKC Content | ANA

AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy

As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.