3 Lessons from ChatGPT’s Reimagining of Budweiser’s "Whassup" Campaign | Leading Edge | Industry Insights | All MKC Content | ANA

3 Lessons from ChatGPT’s Reimagining of Budweiser’s "Whassup" Campaign

The advertising industry has always been chasing and debating the latest shiny object, and generative AI — cue the chorus of angels — may now be the shiniest of them all, despite the fact that it’s been around for years.