25 Ways TV Grows Brands | Knowledge Partners | All MKC Content | ANA

25 Ways TV Grows Brands

TV is a performance channel that drives full-funnel outcomes. That's the conclusion from VAB, which has long studied the effects of TV investment on driving business outcomes. This guide distills a decade of analysis into the 25 ways TV grows brands at every stage of the purchase funnel.

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"25 Ways TV Grows Brands." VAB, 8/4/23.

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