What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale | Event Recaps | All MKC Content | ANA

What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale

Doug Jensen, with The Estée Lauder Company, shared how he evaluated his organization’s bloated tech stack, found overlap and redundancies, and transformed it into a fully optimized ecosystem capable of contributing to business objectives across every brand.