Sales and Marketing Integration Through Personalization and Harnessing Data | Event Recaps | All MKC Content | ANA

Sales and Marketing Integration Through Personalization and Harnessing Data

Nationwide's Tiffany Grinstead discussed technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time.