Member Discussion: In-House Agencies | Event Recaps | All MKC Content | ANA

Member Discussion: In-House Agencies

In-house agencies have taken over the advertising industry. In this discussion, we'll focus on the basics of a brand's in-house agency (e.g. structure, capabilities, billing, etc.) and then dive into how to balance your in-house agency with external agencies, including roles, scaling, mapping, and more! Come with your questions!