Managing Digital, Content, And Social Agencies

Building on our earlier discussion of balancing in-house agencies with external agencies, we'll take an in-depth look at best practices when it comes to managing your external agencies. In this session, we'll focus on the broader agency ecosystem and the bespoke strategies it requires, including an overview of how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.