VF Corporation: Using Google Trends and Other Search Data/Tools for Brand Health

February 4, 2021

In this session, Brian Lange from the VF Corporation will lead a deep dive into the power of Google Trends and other search data/tools as an indicator of brand health, macro-trends, and standing versus your brand's primary and secondary competitors. We'll also hear about how these data sets have been employed across VF and its brands and across the industry.