Trust Is a Privilege: How to Build a Healthy Relationship with Consumers | Event Recaps | All MKC Content | ANA

Trust Is a Privilege: How to Build a Healthy Relationship with Consumers

Lester Holze, marketing services’ VP of sales and retail/CPG at Experian, discussed how to manage data and technology to ensure your marketing efforts meet customer expectations to solidify a positive, long-term relationship with them.