CONSUMER VS CUSTOMER: A PARADIGM SHIFT FOR DATA IN CPG

April 13, 2021

In this session, Josh Blacksmith, Senior Director of Global Consumer Relationships and Engagement at Kimberly-Clark – the CPG company behind brands that include Huggies and Kleenex – will share key ways that data ownership is under pressure and highlight examples of where this creates tension in the CPG business model. The bottom line? Neither manufacturers nor retail customers exist without the consumer – together, we must evolve to meet the ever-changing expectations of our consumers in an environment that’s experiencing disruption like never before.