American Family Insurance Grows Their "Family" Through Multiple Screen Marketing | Event Recaps | All MKC Content | ANA

American Family Insurance Grows Their "Family" Through Multiple Screen Marketing

Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization's multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.