Meeting the Needs of B2B Marketing and Measurement in a Privacy-First World | Conference Session Videos | Event Video | All MKC Content | ANA

Meeting the Needs of B2B Marketing and Measurement in a Privacy-First World

In this video, LinkedIn offered advice to B2B marketers grappling with the new and emerging privacy landscape. The organization’s guidance urged the prioritization of first-party data and the adoption of new technologies and methodologies for measurement.