Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers | Money Slides | All MKC Content | ANA

Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers

Media buying platform Direct Donor TV shares recent Nielsen and Comscore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.