Marketing 101

The latest version of the IAB’s State of Data report makes it clear that the ad world is deep into an era of signal loss. Cookie deprecation looms, yet its state regulations that will likely deliver the crippling blow to behavioral targeting as we know it.

Despite increasing purchasing power in the past several years, Latin American communities tend to get the most attention from marketers only during Hispanic Heritage Month (September 15–October 15), with too many companies focused on the short-term. To cultivate relationships and build brand loyalty long-term, markers must uncover deeper consumer insights about American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America.

Constant disruption has become the norm for the retail sector, with changing technologies, an increasingly saturated market, and a global pandemic creating continuous chaos in recent years. If you’re a retailer hoping to remain relevant, scale, and increase your ROI, it’s essential to stay ahead of the curve. To help you stay afloat and thrive in today’s turbulent market, here are four common challenges facing retailers — and what you can do to overcome them.

Direct mail marketing can help create customer touchpoints that encourage engagement. Here's how brands can use direct mail in tandem with digital media to create touchpoints that help drive action throughout the entire omnichannel customer journey.

The Big Game is big business. The audience size alone might justify the $7 million price tag for a 30-second spot in the Super Bowl, but this audience is also uniquely eager to watch ads. As many people tune in primarily for the commercials as for the game, the TMA Super Poll found.

How can my brand connect with African American audiences?

How can brands use NFTs in their marketing strategies?

Like marriage, client-agency relationships require a high level of investment, commitment, and long-term mindset to understand, grow together and respond to each other's needs.

Like marriage, client-agency relationships require a high level of investment, commitment, and long-term mindset to understand, grow together and respond to each other's needs.

Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a screen.

When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

Programmatic audio advertising is growing rapidly. Find out how to make the most of digital audio ads, targeting the right audience and boosting engagement.

Digital transformation looms large for many brands and businesses, who know the process is important but may be less sure about how to tackle it. The end customer is increasingly empowered, the pace of innovation is faster, and expectations of exquisite experiences have risen accordingly. How do brands integrate these digital advances and rapid cultural change into a cutting-edge digital customer experience strategy?

Today’s brands are increasingly seeking to reach diverse, multicultural audiences to drive revenue. We have seen it with Coca-Cola’s “America is Beautiful” ads and Adobe’s “When I See Black.” However, attempts to reach new audiences can feel inauthentic or simply ineffective.

WBC Advisors recommended three ways in-house agencies can improve creative workplaces.

In an increasingly digital world, direct mail marketing can offer customers a tangible experience. However, many marketers struggle with determining the best ways to incorporate mail into their overarching strategy.

What are best practices for B2B marketers getting into content marketing?

Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.

A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.

Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.