Marketing 101

Representatives from Venable LLP, Bilt Rewards, Uber Technologies, and Capital One Services discussed some of the newest developments in law related to loyalty programs.

In this video, representatives from Venable LLP, Bilt Rewards, Uber Technologies, and Capital One Services discussed some of the newest developments in law related to loyalty programs.

A lot of brands have reached a turning point with their first party data. Many have already done the heavy lifting to aggregate internal data, and some have even created their own internal ID to act as a single source of the truth for each customer or prospect.

PepsiCo’s Iwao Fusillo shared examples from his career of how data has been used to tangibly improve business outcomes at companies like the NFL, American Express, General Motors, and PepsiCo. He also gave a preview of what the future of data analysis looks like.

Want a true sign of the channel’s recovery? OOH advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion – nearly equivalent to pre-pandemic highs when Q2 2019 OOH revenues totaled a record-breaking $2.69 billion.

The wide variety of environments and the novelty of digital out-of-home (DOOH) can make the medium feel intimidating. But, when done right, DOOH can be a seamless addition to a brand's marketing mix. Here are three ways marketers can maximize their creative strategy using DOOH.

Brand purpose plays a significant role in influencing the purchasing decisions of consumers, particularly gen z and millennials. This younger cohort is looking for brands to be authentic and use their platforms to drive change, and impact communities, movements, and policy.

Jewish Federation of Greater Atlanta shared the benefits and the process of humanizing a brand.

At a November 2022 ANA Members-Only Conference, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

In this video, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.

When marketers find themselves on shaky economic ground, proving ROI and marketing accountability become all the more crucial. Here are seven methods for tracking the value gained from direct mail.

Join us as we continue the conversation with the second webinar in our series as we take a deeper dive into the world of marketing and ethics. For this interactive session, using a game show model, we look at several recent examples of marketing and ask the pivotal question – is it “ethical”? Come, play, and learn!

From scoring a touchdown in a virtual sports league to constructing an imaginary metropolis to guessing a series of five-letter words, most adults are playing at least one type of video game. Whether it’s for the love of competition or to fill downtime with a dopamine surge, recent data shows that the number of people playing games via PC, consoles, tablets, or smartphones in 2022 will surpass three billion, according to Newzoo’s Global Games Report 2021)

When Strahl, a drinkware maker, wanted to demonstrate the sturdiness of its polycarbonate bar glasses to the restaurant and food service industry in Norway last year, it sent potential customers drinking glasses by mail — with their address on the shatter-resistant product, which was all the packaging that was needed.

There are three key elements to building trust between marketers and their strategic partners in even the most competitive marketing categories. They are rooted in well-defined engagement terms, a belief that bold ideas are welcome, and a consistent dedication to the humans bringing these ideas to life. Here's where marketing and agency partners can invest to develop trust and build long-term relationships that thrive.

The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.

People are exposed to about 10,000 ads per day. From Instagram ads to Google search results to commercials on TV – not every ad is going to be memorable or relevant. It’s the advertiser’s job to cut through the clutter.

During the pandemic there were various reports of bad business practices in the agency search and pitch process. The bad practices were found on both the client and agency side of the process. Many of the bad practices cited in the trade press stemmed from inconsistencies in the agency search and selection process. These bad practices leave both client and agency yearning for opportunities to simplify the process and in turn, benefit the business – and the industry as a whole.

Customer reviews and referrals are one of the most effective elements driving customer acquisition today. In fact, product reviews rank even higher than a good price among modern consumers as a reason to buy your product or service. The three things a consumer typically looks for when checking customer reviews are recency, quantity, and a mix of good and bad reviews.

From inventory management to customer communications, running a DTC business comes with a plethora of simultaneous responsibilities. These days, savvy marketers are tapping into the power of e-commerce automation to save time, work more efficiently, and tend to their growing to-do lists without lifting a finger.