Marketing 101

The Hershey Company outlined the servant leadership philosophy and how it can be put into practice to build strong and lasting partnerships with marketing peers and leaders, which in turn will lead to success in media and marketing procurement.

How do challenger brands succeed in becoming competitive leaders?

Intuit shared its process for leveraging data and testing to optimize personalization and the end-user experience.

Economists and accountants might be undecided about whether we’re in a slowdown, a temporary downturn or a full-blown recession, but consumers are sure of one thing: They’re ready to see the world again. After two-plus years of being grounded during the pandemic, consumers are voting with their credit cards and ready to spend. On certain things, that is.

Audi and M/H shared four key rules the car brand follows to both engage its own fans on social media and to cultivate new fans.

How do I select the right CDP for my business?

How can I create a strong demand generation program?

Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.

Many financial service marketers may see data-driven advertising as too complicated to include in their media strategies, but digital out-of-home advertising can offer regulation-friendly targeting with measurable returns. Here are four DOOH strategies financial service marketers should consider.

For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.

During uncertain economic times, the financial and banking industry can provide important information to marketers. How the financial industry adapts their advertising and addresses a recessionary economy can supply helpful strategies and tools for general marketers across categories.

Join us as we explore why ethics should and do have a key role in your marketing plans – its impact on your brand, consumer trust and your bottom line! We’ll provide a high-level overview of industry standard guidelines, best practices, and tips to give you the tools to build your ethical marketing campaigns. This is especially time sensitive given the rise in interest with legislators, regulators, and consumers regarding privacy, transparency, and choice.

There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for certain, if we are entering a down market, there will be extra scrutiny on every media dollar spent.

In today’s call-out culture, cries of “purpose washing” are becoming commonplace. To help ensure purpose is authentically embedded into every part of an organization, the ANA Center for Brand Purpose collaborated with industry experts to develop “6 Principles for Avoiding Purpose Washing.”

How can brands make their websites and digital content more accessible?

In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.

An analysis of digital commerce data from one hundred leading companies across industries and business models.

Brian Rappaport, CEO of Quan Media Group, spoke to the ANA about how OOH (out of home advertising) is a critical way for these brands to reach their target audiences, raise their brand awareness and make a big impact, often at a lower cost. Quan, which is an OOH agency, has worked with DTC brands like Casper, Zelle, Capsule, OpenTable, and FreshDirect.

A concise document describing the major initiatives and tangible deliverables the agency has been tasked to undertake and that details what is both in and out of scope helps avoid uncomfortable conversations later in the year (or project) when perspectives diverge. But sometimes overlooked is the effect a good scope has across the broader organization.

No doubt we’ve all grown weary from reading endless articles about the current talent drain in agencies. It is tiring, and quite frankly, depressing to constantly read about broken agency models. Staff turnover. The great resignation.