Marketing 101

What is a circular economy? A circular economy aims to reuse its waste in a sustainable system of production and consumption. It’s an improvement on the old-fashioned, awful-sounding “take-make-waste” linear business model that begins by extracting resources from the earth and ends with piles of waste in a landfill. It’s a model that—you guessed it—goes full circle to minimize both resource use and waste production.

It's not how much data you have, it's how you use it. Marketers all know what a cliche that is, but we can also agree that the first-party data we collect has the potential to create great omnichannel experiences for your current and future customers that improve your business’s bottom line.

HMI Performance Incentives provides a “101” level overview of omnichannel marketing, and what it means to brand experiences and business in general.

Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.

HMI Performance Incentives, a B2B solutions provider, examines three common approaches organizations take to earning customer loyalty, outlining the pros and cons to each and making a recommendation about which approach seems to be the most effective.

DEFINITION 6 explores how brands can use AI and machine learning to develop more engaging marketing strategies and content.

Influencer marketing is growing fast, and the desire to standardize measurement is growing alongside it. The Interactive Advertising Bureau and the Association of National Advertisers are exploring standards to measure the impact of influencer spend, which will be key to evolving the channel as it takes a regular role in the mix alongside search, display, TV, and other advertising staples.

Agency Mania Solutions offered sample questions that can valuably be used to guide planning and scope alignment, briefing, and agency reviews.

Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.

Customer data platforms (CDPs) are fast becoming an effective tool for B2B companies to locate, engage, and retain new customers. But adoption rates remain low, and fully leveraging CDPs remains hampered by the inability among B2B marketers to break down their company's business silos and connect the digital dots.

What are the best ways to generate leads for my business?

What are trends in marketing operations? How are marketing operations managed?

Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.

In this video about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.

Its restroom access app has bolstered both the mission and fundraising goals of the Crohn's & Colitis Foundation.

In this presentation about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.

Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.

Brands are somewhat obsessed with audience targeting, to the detriment of ad creative. Nielsen has long held that creative is responsible for about half of a campaign’s overall performance, with targeting much lower.

If the peril currently faced by the planet was not enough to impress upon marketers the importance of sustainable business practices, they have had that importance underscored for them by one of their industry’s leaders, namely, Marc Pritchard. ANA magazine has quoted the chief brand officer of Procter & Gamble insisting that "marketing is in a state of disruption, and people expect more from brands and companies. They expect us to do good for society and for the planet. Brands really have the opportunity and responsibility to step up and do good — and do so in a way that's good for growth."

Across all industries, most successful companies now rely on artificial intelligence (AI) to streamline their operations. For example, the automation of business processes has enabled companies to perform more tasks in less time, resulting in lower labor costs, increased output, and higher profit margins. At the same time, machine learning and AI-driven analytics have made it possible for organizations to make more informed and effective marketing decisions based on high-level insights pulled from data.