Marketing 101

As a DTC business, your brand’s website is the very heart of your operations. It introduces prospects to your products, showcases your brand, and keeps your shop up and running 24/7 — no matter where your customers are based.

Retail media networks (RMNs) are becoming essential to the modern digital marketing landscape. These advertising platforms run on the digital properties of specific stores, allowing brands to reach consumers near the closest point of sale. For example, a brand like Lay’s or Tostitos can leverage a grocery chain’s RMN to advertise to consumers searching for snacks on the retailer’s website or app.

As D2C brands enjoy hyper-growth mode thanks to consumers’ increasingly digital habits, savvy marketers are looking to influencers and affiliate marketers to expand their reach. The key to running a successful campaign, regardless of which method you choose, is simple: design it around your goals and customers, and the results you desire will follow.

As the D2C space rapidly expands, heating up the competition, many brands are leaning on the power of customer referrals to generate awareness and drive sales. Learn how your business can leverage the enthusiasm of your customers to grow a community of ambassadors who promote your growth by sharing about your D2C brand with their friends, family, colleagues, and social media networks.

The law firm Copilevitz, Lam & Raney examined the changes to online fundraising that will take place once a new California law goes into effect in January of 2023.

Advertisers are eager to impress people with incredible experiences on augmented reality (AR.) The real magic of digital channels, from display banners to video to mobile ads, is in the new ways brands can tell a story to connect with an audience. AR is no different and, because it’s billed as an immersive experience, the stakes are particularly high to get AR creative right.

Despite recent progress, there is a long way to go in integrating accessibility into the fabric of the marketing and technology ecosystem. The more we understand about the barriers that come between people with various disabilities and online content, the stronger the moral imperative becomes to intentionally build sites and digital tools that are truly accessible.

Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.

At an ANA Advertising Law Virtual One-Day Conference in July of 2022, Seyfarth Shaw LLP offered numerous observations on the ways that different false advertising claims have been litigated recently, providing citations for relevant cases, some of them ongoing.

Who is generation X, and how can my brand authentically connect with them?

In this video, Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.

Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.

Miller Lite’s Sofia Colucci discusses how she and her team researched and learned about the metaverse and some key insights they used to launch The Meta Lite Bar in a matter of weeks.

How can my brand bring media or creative in-house?

Who is gen Z? How are brands marketing to this generation?

In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.

Unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights, Miller Lite decided to turn to the virtual world, taking its first foray into the metaverse by launching The Meta Lite Bar.

As marketers’ roles expand to encompass customer experience, product innovation, content marketing, and data analytics, among other areas, how one manages their time will be increasingly important to keeping crucial goals on track. There are a handful of steps marketers can take to beat the clock, some of them hiding in plain sight.

Visual Latina's Laura Korchinski offers her advice and best practices for brands and agencies who are just getting started with diversity, equity, and inclusion, including outlining how they can support initiatives under the DEI banner authentically and with real impact.

A&W’s Liz Bazner shared how her brand managed to stave off economic catastrophe by creating a new brand platform through which all marketing decisions would be made in a quest to win over multiple generations at the same time.