Marketing 101

At a June 2022 ANA Half-Day conference, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.

In this video, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.

In this video, learn all the ways digital technologies and techniques are taking mail to the next level. From real-time tracking to augmented reality (AR) and data-driven accuracy and personalization, direct mail is helping marketers connect with their customers in new ways.

According to the United States Postal Service (USPS), consumers are ready for more seamless experiences across every interaction with a brand. In this video, learn how the USPS is well-poised to support these experiences thanks to a variety of new innovations with the mail.

TVision issued a report featuring insights on co-viewing metrics for brands.

Bloomin’ Brands offered advice for pursuing a sound measurement strategy.

In this video, Bloomin’ Brands offered advice for pursuing a sound measurement strategy.

Faith Popcorn's BrainReserve explored three forces that will impact businesses now and in the future.

News of Netflix’s Q1 and expected Q2 subscriber loss reverberated through the media world last month, prompting a flurry of speculation as to what this reversal of fortune forebodes for the rest of the TV landscape. Among the many implications discussed, one point of consensus quickly emerged: Subscription fatigue is real — and the fallout is ushering in a transition of power from subscription video-on-demand (SVOD) to advertising-based video-on-demand (AVOD) models.

With the promise of higher Marketing Return On Investment, MROI, the shift of work from external agencies to the in-house agency model continues to increase. It’s an easy model to justify — if the in-house delivers.

A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.

With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.

Nearly every modern business is leveraging a platform to enable successful business operations. As the digital era of marketing and business has evolved, platforms have taken off in popularity and become an integral part of every organization.

A critical element of leveraging zero-party data is understanding and interacting with your audiences so that you can serve them what they want when they want it. Savvy publishing and media brands caught on to this long ago and have implemented strategies to deeply understand their audiences and utilize them for monetization strategies.

Mobile and video games experienced explosive growth during the pandemic. With more gamers staying put and non or casual gamers seeking variety in their entertainment sources, Statista reported that gamers hit a record 3.24 billion globally in 2021, and the industry reported $85.86 billion in video game revenue.

Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.

In this analysis of Snapchat ads from CPG brands, VidMob quantifies how Snapchat consumers respond to different visual cues.

Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the impact of retail media is on brands and retailers.

Since their introduction, video games have been widely popular, but they saw a special sort of rise during the pandemic’s lockdowns, where sites like Twitch and the introduction of the Metaverse brought gamers to more sophisticated, communicative worlds that also fostered communities.

At a recent ANA 1-Day Conference, Stanley Black & Decker examined how advertising on retail media networks operates and how advertisers can take advantage of them.