Marketing 101

In this video, Stanley Black & Decker examined how advertising on retail media networks operates and how advertisers can take advantage of them.

A modular approach can help enterprise-scale businesses with a fast, reliable way to roll out critical digital initiatives.

In this video, learn how retail media can aid in creating significant value in acquisition and retention efforts for both the manufacturer and retailer as CPG brands look for ways to reach high-intent shoppers at the point of purchase.

As CPG brands look for ways to reach high-intent shoppers at the point of purchase, retail media can aid in creating significant value in acquisition and retention efforts for both the manufacturer and retailer.

Amanda Sorenson of the agency Lytehouse shared some of the fundamentals of working with influencers, including how to select them and measure their performance.

In this analysis of Snapchat ads from entertainment brands, VidMob quantifies how Snapchat consumers respond to different visual cues.

As restrictions related to COVID-19 loosen across the U.S. and consumers return to offices and in-person shopping, digital out-of-home advertising can help brands meet consumers with context-based messaging that changes in real time.

While they aren't a new phenomenon, Coinbase's Super Bowl ad applied a novel approach to something many are exploring: QR codes. The no-context QR code ad, which was so successful that it generated more traffic than the company's app could handle, was likely a once-in-a-lifetime tactic to engage viewers in one of the most challenging advertising environments: the living room.

Innovation doesn’t have to be a mystery. In reality, it’s a process like any other, grounded in concrete, repeatable steps that just about anyone can learn, and ultimately perfect. Today’s guest, Tony Ulwick, CEO and founder of Strategyn, shows us how.

In this analysis of Snapchat ads from financial services marketers, VidMob quantifies how Snapchat consumers respond to different visual cues.

There are a lot of things that go into building a website, but the piece that’s almost universally overlooked and underestimated in the design process is the content.

This eBook covers six simple steps your brand should follow when assembling, running, and maximizing lifecycle marketing efforts.

Within shares the top 10 benefits of leveraging influencers for marketing campaigns.

Sustainable Brands gave advice to consumers and brands looking to become more sustainable.

Sustainable Brands defined “sustainability” and “sustainable brand” and outlined an approach to becoming sustainable.

Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.

In this video, Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.

Jon Krevolin, executive creative director and EVP at Doner, explains why emotion is the most powerful campaign element when it comes to capturing consumer attention and differentiating your brand from the competition

Analytic Partners shared numerous observations that shed light on how to understand, optimize, and effectively measure marketing on different channels.

Derek Yueh, partnership lead of The B2B Institute at LinkedIn, shared the reasons why brand advertising has to be developed with the long-term in mind in order to have the most success.