Coverage of the ANA Brand Masters Conference

In this session, learn how Ally, with Anomaly's strategic guidance, has built customer affinity through efforts ranging from its 50/50 pledge for equal ad spend across men's and women's sports to category-disrupting marketing strategies that build bonds with gen Z, all while moving deeper into the latest emerging technology.

Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.

In this video, Ryan Britton, VP of brand sales and retail media at Criteo, broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don't get as much visibility — including intangible (yet still qualifiable) measures.

Mondelēz International shared its approach on creativity and how it can be leveraged to drive a disproportion number of benefits for your brands including sales results.

Leveraging insights data with AI tools to create more brand value will future-proof marketers.

During a session at the ANA’s 2024 Brand Masters Conference, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”

Brand marketing is playing a major role in Las Vegas’ efforts to reposition itself as the “sports capital of the world.”

In this video, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”

Brad Barnett, VP of enterprise marketing, shared how Nationwide leverages the NFL across media, advertising, and sponsorships to create value for all its core businesses, and key insights that any size brand can apply to their partnership efforts.

A focus on aided awareness has allowed Nationwide to get more impact for its brand marketing spend.

In this video, Brad Barnett, VP of enterprise marketing, shared how Nationwide leverages the NFL across media, advertising, and sponsorships to create value for all its core businesses, and key insights that any size brand can apply to their partnership efforts.

In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Brand Masters Conference.

In this video, CognitivePath's Greg Verdino explores the transformative impact of AI on marketing, offering insights on leveraging AI for competitive advantage and innovation.

A panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.

In this video, a panel of experts discussed key takeaways and insights from recent ANA research on the top creativity enablers and roadblocks.

Vericast’s Matthew Tilley shared new research that highlights how brands can navigate consumer paradoxes.

In this video, Vericast’s Matthew Tilley shared new research that highlights how brands can navigate consumer paradoxes.

In this video, speakers discussed recommended action steps from the "ANA Programmatic Media Supply Chain Transparency Study" to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.

In this video, Tina Manikas, president at Tracy-Locke, explored some of the ways in which commerce is driving engagement and business growth across various marketing disciplines, while also providing brand-focused examples to illustrate some of her points.