Coverage of the ANA Brand Masters Conference

The Pine-Sol community-led TikTok strategy is driving engagement rates four to eight times higher than direct competitors. The Clorox Company social-first pivot may offer a replicable model for legacy brands chasing cultural relevance.

DoorDash is turning policy engagement into a brand-building discipline — and the results are measurable. A 28-point lift in issue support and a 9-point gain in brand favorability suggest that marketers willing to engage on policy could unlock growth others are leaving behind.

State Farm's head of marketing reveals how a century-old insurer is letting creators, gamers, and entertainment communities reinterpret its brand. The strategy may redefine how legacy brands balance stewardship with cultural relevance.

Saatva CMO Joe McCambley used a predictive R-squared model to connect TV impressions to branded search and market share growth. The framework could reshape how marketers justify upper-funnel spending to finance teams.

Denise McDevitt, SVP of award programs at ANA connected with creative director Kevin Delsanter and APR, VP/PR group director Natalie Partridge from Marcus Thomas to discuss their REGGIE award winning work “SpineScreen,” the breakthrough idea that reimagined a routine summer ritual as a moment of early scoliosis detection for families nationwide.

Denise McDevitt, SVP of award programs at the ANA, connects with Blaine Rueber, director of strategic brand communications at Pernod Ricard to discuss their REGGIE award winning work, “St. Patrick’s Eve” to learn the details of Jameson’s breakthrough activation that reimagined how and when America celebrates St. Patrick’s Day.

Stephanie Fierman, EVP and head of the ANA Brand Practice, discusses the importance of maintaining, building, and growing brand.

Denise McDevitt, SVP of award programs at ANA connects with Jenny Lindquist, senior director of full funnel marketing at Kellanova to discuss their award winning work, “The First Edible Mascot,” a campaign that turned heads, stirred laughs, and proved that absurdity, when done right, can be genius.

Denise McDevitt, SVP of award programs at ANA connects with Chad Tons, CEO of Infinity Marketing Team, shares how his team brought the “Good Neighbour” ethos to life in pixels, partnered with influencers to amplify impact, and built a gaming experience that felt anything but expected for their State Farm “Jake’s Jingle Quest” work.

Allison Ellsworth, co-founder and chief brand officer at poppi, shares how her brand is redefining soda and taking over a competitive category using a digital-first strategy that leans into culture.

CADDIS founder Tim Parr revealed how his eyewear company became a movement by redefining aging and transforming reading glasses from a stigmatized necessity into a badge of honor for consumers over 50.

In this video, Paramount+’s Dave Perry and Razorfish’s Dani Mariano shared key findings from research their organizations conducted surveying more than 60,000 members of gen Alpha, highlighting what the insights mean for gen Alpha and the future of marketing.

In this video, learn how Kraft Heinz and marketing agency Cashmere showcased their DJ Mustard collaboration to demonstrate how brands and creators can come together to deliver marketing that truly resonates and drives culture forward.

In this video, author and University of Michigan professor Marcus Collins explained how culture influences the effects that marketers hope to have on consumers.

CADDIS founder Tim Parr has both created new companies as well as worked for some of the most respected brands in the world. In this video, he shared the story of an anti-ageist company building a cult following one pair of eyeglasses at a time.

In this video, Ann Marie Kerwin from WARC presented findings from The Multiplier Effect, a collaborative report emphasizing that successful marketing requires integrating brand-building and performance strategies rather than treating them as separate silos.

In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2025 ANA Brand Masters Conference.

PopSockets shared how it is defining its next chapter through an expanded ecosystem of products, a reinvigoration of the brand, and a marketing strategy that is putting the PopSockets name back in the minds of fans both old and new.

In this video, learn how PopSockets shared how it is defining its next chapter through an expanded ecosystem of products, a reinvigoration of the brand, and a marketing strategy that is putting the PopSockets name back in the minds of fans both old and new.

In this video from a session at the 2025 ANA Brand Masters Conference, Target and agency partner Mythology discussed creatives that worked for the retailer during the holiday season.