Coverage of the ANA Brand Masters Conference

Brad Barnett is VP of enterprise marketing at Nationwide. Barnett will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Barnett for a pre-conference interview where they discussed having an iconic jingle, strategic partnerships, and utilizing budget.

Melanie Huet is president of brand management and innovation at Newell Brands. She will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Melanie for a pre-conference interview where they discussed the game-changing nature of artificial intelligence and the limitless possibilities AI presents for innovation-focused businesses.

Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.

Chris Cardetti, chief strategy officer at BARKLEY is participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge. Denise McDevitt, SVP of award programs at ANA, spoke with Chris to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.

What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good vs. award worthy submission. In this segment, Denise McDevitt, SVP of award programs at ANA connects with Denise McDevitt, SVP of award programs at ANA, spoke with Ben Grossman, chief strategy and integration officer at DONER, about participating in ANA's 2024 ANA Award juries, specifically as a REGGIE Awards judge.

In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. This crisis prompted Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, to find a way to combat the epidemic.

ANA just concluded our 2023 Brand Masters Conference, presented by Walmart Connect. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.

After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.

In this video, learn how a combined entity developed a new corporate brand overarching its portfolio of consumer brands after a merger between NortonLifeLock and Avast.

Campari Group shared how it leverages human experiences to drive awareness and growth.

Campari Group is building brand engagement with customized experiential marketing.

In this video, Campari Group shared how it leverages human experiences to drive awareness and growth.

In this video, get a two-minute overview of the 2023 ANA Brand Masters Conference.

Tubi and Mischief shared how its disruptive Super Bowl campaign came together, got global media attention, went viral on TikTok, and drove massive bottom-line results.

Take 5 Oil Change shared examples of how humorous creative has assisted its brand’s impressive growth.

Being fundamental, distinctive, and true to its brand promise is driving explosive growth for Take 5 Oil Change.

Todd Kaplan is presenting a session, "Think Outside the Brand: How to Embrace a "Culture-First" Mentality in Today's Fragmented Media Landscape" at the ANA 2023 Brand Masters Conference from April 26 to 28 in Bonita Springs, Florida. ANA's Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

Keebler shared its approach to refreshing intellectual property such as its brand mascot, Ernie the elf, as well as the research guiding that effort.

When breathing new life into an iconic brand, it’s important to signal to consumers that something has changed.