Coverage of the ANA Brand Masters Conference

In this video, Keebler shared its approach to refreshing intellectual property such as its brand mascot, Ernie the elf, as well as the research guiding that effort.

Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how her brand has used daring creative and disruptive marketing tactics to double the rate of avocado consumption in America over the last decade.

In this video, Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how her brand has used daring creative and disruptive marketing tactics to double the rate of avocado consumption in America over the last decade.

In this video, learn how H&R Block made its brand more relevant for consumers by leaning heavily into brand purpose and leveraging content and event activations to reach new, younger audiences.

Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.

In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.

For Crayola, clarity of purpose is crucial to bring its brand DNA to life.

In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. In this video, learn how Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, found a way to combat the epidemic.

The ANA’s 2023 Brand Masters Conference convened a panel featuring representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. Panelists shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.

This panel featured representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. In this video, they shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.

Professional Pickleball Association (PPA) discussed how it has grown from an organization that hosted just over 600 players for its initial event in 2020 to hosting over 1,500 amateurs and supporting more than 65 professional pickleball players today.

In this video, Connor Pardoe, CEO and commissioner at Professional Pickleball Association, discussed how it has grown from an organization that hosted just over 600 players for its initial event in 2020 to hosting over 1,500 amateurs and supporting more than 65 professional pickleball players today.

Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.

In this video, Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.

Jill Cress is presenting a session, "H&R Block: A Crisis of Relevancy Confronted with Purpose" at the ANA 2023 Brand Masters Conference from April 26 to 28 in Bonita Springs, Florida. ANA's Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

Andrew Fried, SVP of Mint Mobile, is presenting a session entitled “Mint Mobile: Stretching the Limits of Media for Hypergrowth” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

Kevin Miller, Chief Marketing Officer, The Fresh Market, is presenting a session entitled “The Fresh Market Turnaround Story – The Power of Love” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, Senior Vice-President, Brand & Media, recently interviewed him for a pre-conference discussion.

ANA just concluded our 2022 Brand Masters Conference, presented by Twitter. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

Ford shared how it integrates its brand purpose — to help build a better world, where every person is free to move and pursue their dreams — in its product line, and how it drives positive impact across the country.

In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).