Coverage of the ANA Brand Masters Conference

Carl Loredo, Wendy's U.S. CMO, explained the story of how the QSR known for its square hamburgers leveraged its challenger attitude to reshape the rules and became an iconic Gen Z "brand-fluencer" in gaming, social, sports, and pop culture.

Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.

In this video, Vericast offers insights from updated consumer research and recommendations for how best to align with evolving consumer concerns and create meaningful connections that lead to strong and growing brands.

In this video, get a two-minute overview of the 2022 ANA Brand Masters Conference.

In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.

In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.

IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.

To better connect to a cultural movement, IBM drew from its past and reintroduced itself as a creative catalyst.

In this video, IBM’s Joe Rivas shared how he and his team launched a new brand platform, educated the entire organization to achieve full buy-in on this new platform, and activated across numerous media to ensure engagement and success across the entire marketing funnel.

With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success.

With consumers paying more attention to how brands behave, brand authenticity is highly influential to a brand's success. In this video, learn why it's critical that brands are their true, authentic selves.

Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.

To scale its business for a plant-forward future, Pressed took an omnichannel, customer-first approach to refreshing its brand.

In this video, Pressed shared how it used its founding story and consumer research to guide its rebranding effort, which resulted in a new name and a new product line.

Trinity Health's Julie Spencer Washington shared how her brand’s “It Starts Here” campaign embodied the “brands for humans” ethos, leveraging influencers, digital and social, and community leaders to raise awareness and rate of vaccination in communities with higher COVID-19 risks.

BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.

BROWN GIRL Jane is defying brand marketing norms by taking a community-first approach to connecting with consumers.

In this video, BROWN GIRL Jane shared how it connects with Black and Brown beauty and wellness consumers through social content, email marketing, and events.

John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.

Being a trusted brand gives marketers permission to innovate.