Coverage of the ANA Brand Masters Conference

In this video, John Hancock CMO Kate Ardini shared how her brand strives for customer-obsession and a human-centric approach that is led by purpose and a continuous effort to overhaul old models and eschew the status quo.

Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.

Click-to-buy is throwing marketing strategy out of sequence. Because people can order a product whenever they encounter it, they are becoming customers before they know anything about a brand. In this video, Blue Chip, a creative marketing agency based in Chicago, discussed how to understand the entire consumer journey.

Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.

Philips’ marketing transformation required it to unlearn in order to relearn customer engagement.

In this video, learn more about how Philips surveyed the shifting landscape of the health care industry and indicated its approaches to responding to the transformations.

Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.

Square is brand-building by leaning into its purpose and treating its audience of business owners as humans first.

In this video, Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.

Mattel shared how it leveraged storytelling to bring its marketing playbook to life — evolving its demand creation engine and driving a transformational turnaround in the process.

It’s important to put good stories first when formulating brand marketing strategies.

In this video, Mattel shared how it leveraged storytelling to bring its marketing playbook to life — evolving its demand creation engine and driving a transformational turnaround in the process.

Caesars Digital leveraged its DNA, consumer insights, and celebrity ambassadors to drive awareness of its sports betting business in record time.

In this video, learn how Caesars Digital leveraged its DNA, consumer insights, and celebrity ambassadors to drive awareness of its sports betting business in record time.

Twelve years ago Pressed Juicery set out on a mission to pave the way for plant-forward living by making real, healthy food accessible to everyone. Pressed Juicery has now evolved to simply Pressed, expanding to a full array of plant-based foods to keep their customers nourished throughout the day.

James Gregson, digital creative director The LEGO Group, shared some of the ways he and his creative team get and stay inspired.

The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.

To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.

The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.

In this video, Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.