Artificial Intelligence
Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.
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How Automation & AI Can Enhance Customer Experience
Industry Insights August 2, 2022Across all industries, most successful companies now rely on artificial intelligence (AI) to streamline their operations. For example, the automation of business processes has enabled companies to perform more tasks in less time, resulting in lower labor costs, increased output, and higher profit margins. At the same time, machine learning and AI-driven analytics have made it possible for organizations to make more informed and effective marketing decisions based on high-level insights pulled from data.
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AI Voice Generation, with Katrin Ribant of Multifaktorial
Marketing Futures Podcast July 8, 2022Katrin Ribant, CEO of Multifaktorial, takes us behind the scenes of the AI voice generation platform Anyword on the latest episode of the Marketing Futures Podcast.
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IBM on AI and Ethics: From Principles to Practice
Webinars June 8, 2022Can you trust the decisions made by an AI? This webinar provides very tangible (and holistic) steps that organizations can take to best leverage this technology to your advantage WHILST mitigating the risks.
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The Future of Marketing: A Roadmap to Hypergrowth
Marketing Futures May 18, 2022Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.
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A Roadmap to Hypergrowth: ANA’s Recommended Action Plan
Industry Insights May 17, 2022Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.
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Machine Learning Applications
Event Recaps April 21, 2022Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.
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The Modern Marketing Capabilities Your Brand Needs
Ask the Expert Answers March 29, 2022ANA’s Ask the Expert research service answers the question, “What capabilities should a modern marketing organization have to be successful?"
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Half-Human, Half-Machine, All Marketing: Managing Algorithmic Limitations
Pulse March 24, 2022When AI-based algorithms were introduced to the marketing world they were an immense game changer: they upped the ante on how brands could target their existing audiences, and they sped up the process of understanding how to build new ones. As machine learning grew exponentially, however, it also lost much of its human touch. Without a balance of human input and safety checks, algorithms can adopt human biases (including hate speech), and cannot adapt fast enough to real-time crises like COVID-19. The resources here discuss how marketers can best work with algorithms to ensure they reach desired targets with efficient, optimized results, and avoid communicating the wrong messages.
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Why Retail Media Networks & Automation Are Essential for Success
Industry Insights March 7, 2022In 2020, as consumers quickly began adopting new shopping habits to accommodate peak stay-at-home pandemic life, retailers were forced to expand their digital platforms to stay connected to consumers. Retail Media Networks (RMN) surged as a result, providing brands with an easy and effective way to engage their audiences across multiple channels in highly targeted and personalized ways.
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Maximizing Sustainer Revenue Through Machine Learning
Event Recaps February 9, 2022Most organizations have invested heavily in building their sustainer programs over the last few years. For many organizations, these are a vital component of their revenue stream, and most have diversified their multichannel marketing efforts to ensure that the program will continue its growth trajectory.
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Dove Takes an AI-Assisted Look Back at Women’s Hairstyles
Smarties Awards December 28, 2021Using AI technology, Dove delved into the public photos of people who commented on its social media posts and created a video that reviewed their past hairstyles.
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Easing Soccer Fans' Anxiety with AI
Smarties Awards December 28, 2021Shampoo brand Clear capitalized on AI-powered predictive modeling to help soccer fans anticipate the outcomes to their matches and thereby alleviate their anxiety.
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Hard Rock International Uses AI to Win on Snapchat
Smarties Awards December 28, 2021With the launch of its Hard Rock Blackjack Casino game, Hard Rock International made a foray into mobile marketing for the first time in the brand’s history. To ensure success, Hard Rock used a test-and-learn methodology combined with an AI-powered creative analysis to iterate and optimize its campaign efforts.
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How State Farm Used Watson to Keep People Safe During Hurricane Season
Smarties Awards December 28, 2021With a tumultuous 2020 hurricane season predicted in the Atlantic, State Farm came together with IBM Watson to reach consumers in one-to-one conversations on The Weather Channel app and weather.com and deliver personalized safety and preparedness tips to help them stay safe.
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Applying Artificial Intelligence to Marketing Creative Review
Event Recaps December 2, 2021American Express shared how it leverages AI and human expertise to review its creatives.
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Applying Artificial Intelligence to Marketing Creative Review
Conference Sessions December 2, 2021In this video, American Express shared how it leverages AI and human expertise to review its creatives.
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Health, Like Our Salvation, Is Up to Us (with Some Help from Tech)
Industry Insights November 12, 2021Before COVID 19, getting health care meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive health care remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?
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Behind the Campaign: Using AI To Fix Content Marketing’s ROI Problem
Marketing Futures November 1, 2021How did a Fortune 500 financial institution move beyond clicks and drive engagement of their owned content? By leveraging the potential of Artificial Intelligence (AI) to understand what content was resonating with their consumers and serving it up at the perfect time.
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The AI Marketing Canvas
Event Recaps October 28, 2021In this session, Jim Lecinski, associate professor of marketing at Northwestern University and author of The AI Marketing Canvas, provided a five-stage roadmap for implementing AI into marketing, sharing insights and action steps for brands.
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How Google’s Machine Learning Models Unlock More Accurate Measurement and Better Performance
Webinars October 21, 2021In this webinar, Google product experts illustrated how they are using machine learning models to help future-proof measurement while upholding the user’s experience, respecting their privacy, and protecting their data.
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