Artificial Intelligence

American Express shared how it leverages AI and human expertise to review its creatives.

In this video, American Express shared how it leverages AI and human expertise to review its creatives.

Before COVID 19, getting health care meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive health care remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?

How did a Fortune 500 financial institution move beyond clicks and drive engagement of their owned content? By leveraging the potential of Artificial Intelligence (AI) to understand what content was resonating with their consumers and serving it up at the perfect time.

In this session, Jim Lecinski, associate professor of marketing at Northwestern University and author of The AI Marketing Canvas, provided a five-stage roadmap for implementing AI into marketing, sharing insights and action steps for brands.

In this webinar, Google product experts illustrated how they are using machine learning models to help future-proof measurement while upholding the user’s experience, respecting their privacy, and protecting their data.

CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.

PepsiCo head of media innovation Kate Brady and Mirriad head of sales Mark Melvin shared key learnings from their partnership program which used artificial intelligence (AI) and machine learning to digitally place product, signage, and video into targeted TV and digital content.

In this session, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.

In this video, Harvey Raymundo shares how Amex is developing Artificial Intelligence tools to improve the efficiency of its creative approval process, increase speed to market for marketing campaigns, and reduce the brand's reliance on highly manual review processes.

Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. And that means being willing to look at biases in data and how those biases can unintentionally get built into systems.

In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.

Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

As much as artificial intelligence touches our lives today, it's wild to think we're still in the nascent stages of this technology. Today we're joined by two gentlemen helping to take it to the next phase of evolution, Antonio Maiorino and Alberto Mario Pirovano of Helixa.

A widely recognized buzzword, artificial intelligence (AI) is still a developing and, in most cases, misunderstood technology.

Digitas explored what future AI applications may be widely adopted in five to 10 years.

Rather than fearing the rise of AI and machine learning, Loren McDonald of IBM Watson Marketing advised that marketers embrace it, and shared what AI and machine learning is, where it’ll have the greatest impact, and the keys to success.

Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

ANA’s Ask the Expert research service answers the question, “How can marketers capitalize on emerging AI technologies to help build their brands and enhance their campaigns?”