Artificial Intelligence

Artificial intelligence is changing the way brands and customers interact, and its applications can be used to help marketers enhance the customer experience.

OneSpot shared the survey results from its study on machine learning and email personalization.

IBM Watson Health shared the unique concerns of health care providers and how Watson Health is able to solve them through empowering and supporting health care professionals.

“Artificial Intelligence (AI)” was selected by ANA members as the ANA 2017 Marketing Word of the Year.

Whether you're a B2B marketer looking to improve lead gen, cut costs, or optimize overall process, artificial intelligence can help.

In this video, IBM shared how cognitive or artificial intelligence can be used in all aspects of marketing, from advertising to copywriting to programmatic paid media.

Many B2B companies still have a limited understanding of how to apply artificial intelligence to marketing. Here’s a quick primer.

Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization.

ANA’s Ask the Expert research service answers the question, “How can marketers leverage emerging AI technologies to help build their brands and enhance their campaigns?”

How the advertising industry fueled the creation of artificial intelligence, the most powerful technology humankind has ever known

Increased growth in the artificial intelligence market could have significant implications for the email marketing industry.