Future of Retail

To say the world of retail is currently in flux would be an understatement. Brands are challenged to establish an omnichannel brand presence while empowering the consumer to use any platform as a point of sale.

  • Social Commerce Goes Mainstream

    ANA Magazine   February 4, 2022  

    Many American consumers may be reluctant to buy stuff from Twitter, Facebook, and other social platforms. However, younger generations are among the biggest social shoppers, suggesting that adoption rates are poised to surge. Job one for marketers to join the fray is to meld their catalogs with their social media accounts and tag their products in posts and videos.

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  • NFTs and Digital Ownership

    Event Recaps   February 2, 2022  

    Sophie Goossens, a partner at the law firm Reed Smith, explored the nature of non-fungible tokens (NFTs) and the type of ownership they confer.

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  • The Future 100: Trends and Change to Watch in 2022

    Knowledge Partners   January 26, 2022  

    As the world enters the third year of a pandemic, confidence in the end of COVID-19 in 2022 is expressed by the World Health Organization’s chief, Dr Tedros Adhanom Ghebreyesu — providing everyone works together. This year ushers in a resolute positivity that encourages playfulness and creativity — so much so that Pantone created a completely new color to define 2022.

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  • Keeping Things Real with Virtual Technologies

    ANA Magazine   January 21, 2022  

    Consumers may think of augmented reality and similar platforms as just more digital accessories, but marketers who develop ad campaigns that combine the online and physical worlds must take care to not get carried away by the technology.

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  • eCommerce: Trends, Best Practices, and Examples

    Ask the Expert Answers   January 11, 2022  

    How can I optimize my ecommerce marketing strategy?

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  • Pepsi’s Social E-commerce Platform

    Smarties Awards   December 28, 2021  

    Pepsi created a social e-commerce platform, leveraging chatbot technology, to drive sales and connect with its customers during the pandemic.

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  • The Race Is On for Retail Advertising

    ANA Magazine   December 24, 2021  

    Retail media advertising is helping major brands keep pace with consumers who have shifted a lot of their spending to e-commerce amid the pandemic. But the market may be in danger from oversaturation and issues with data privacy.

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  • Marketers in the Metaverse of Madness: VR, Crypto, Communities, Gaming, E-Commerce, and More Converge

    Pulse   December 16, 2021  

    The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters.

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  • 2021 and Beyond: Year in Review and What’s Next in Commerce

    Event Recaps   December 10, 2021  

    Shopperations reviewed shifting conditions in the commerce marketing landscape that are making execution more difficult for marketers and provided some thoughts on how brands can best overcome these challenges, including providing a framework for undergoing a team-wide process of guided decentralization.

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  • Using Digital Tools to Solve In-Store Challenges

    Event Recaps   December 10, 2021  

    Hello Bello shared how it partnered with shopping app Shopkick to help the typically direct-to-consumer brand address the rise of in-store shopping, drive product education and in-store engagement, and influence purchase behavior at Walmart, the brand’s primary retail partner.

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  • Retail Media Networks: What Are They and How to Get in on the Fun (and Revenue)

    Knowledge Partners   November 16, 2021  

    Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone.

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  • Retail Marketing 2021: Emerging Issues in an Electronic World

    Event Recaps   November 15, 2021  

    Learn how increased emphasis on electronic marketing and buying has fueled a slew of issues, including price matching, antitrust implications, digital marketing rules of the road, geo-tracking, and other increasing privacy concerns and regulations.

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  • Marketers Greet the Metaverse

    ANA Magazine   November 12, 2021  

    Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.

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  • Making Brick and Mortar Relevant Through Experiential Marketing

    Event Recaps   November 2, 2021  

    Trademark Properties shared examples of some of the tactics it has used to attract traffic to its malls and shopping centers.

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  • Driving Rapid Business Growth with Shops

    Knowledge Partners   October 22, 2021  

    Social Shops are growing rapidly as a new route to market, accelerated by two major forces. Firstly, as the pandemic took hold, eCommerce as a primary shopping channel became the norm (growing by 46 percent) and secondly, social media users grew by 9 percent.

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  • Marketers Get Flexible with Payment Options

    ANA Magazine   September 27, 2021  

    Brands are accelerating their buy-now-pay-later (BNPL) financing options to appeal to younger consumers looking for more flexible ways to pay for their stuff. At the same time, retailers are trying to increase the appeal of BNPL to older generations used to traditional credit cards.

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  • The Creative Commerce Evolution

    Event Recaps   August 18, 2021  

    Jacquelyn Baker of VMYL&R COMMERCE explored the evolution of creative commerce and how marketers need to think beyond the confines of the digital channel alone to deliver on a new set of consumer expectations.

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  • Streaming in the Aisles

    ANA Magazine   August 13, 2021  

    As the pandemic ebbs and consumers return to physical retail outlets, brands are looking to give consumers the best of both worlds: A better in-store experience combined with conveniences typically found only online. How do brands strike the right balance?

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  • Retail Media Networks 101

    Ask the Expert Answers   August 2, 2021  

    ANA’s Ask the Expert research service answers the question, “How can a Retail Media Network (RMN) Benefit Retailers and Brands?"

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  • How to Create Shoppable Moments Everywhere

    Event Recaps   July 20, 2021  

    With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.

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