Future of Retail

How can I optimize my e-commerce marketing strategy?

What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?

Both retailers and CPG brands continue to ramp up the use of smart screens, artificial intelligence, and other digital tools to woo people back to brick-and-mortar outlets and enhance the in-store shopping experience as the pandemic starts to fade.

Explore the significance of retail media networks in the advertising industry. Understand how these networks offer targeted advertising opportunities and learn from industry insights and recommendations.

In this video, Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.

In this video, Walmart Connect's Ernesto Henríquez explored how brands can leverage the deep customer insights that retail media networks provide to inform their marketing strategies.

Many American consumers may be reluctant to buy stuff from Twitter, Facebook, and other social platforms. However, younger generations are among the biggest social shoppers, suggesting that adoption rates are poised to surge. Job one for marketers to join the fray is to meld their catalogs with their social media accounts and tag their products in posts and videos.

Sophie Goossens, a partner at the law firm Reed Smith, explored the nature of non-fungible tokens (NFTs) and the type of ownership they confer.

As the world enters the third year of a pandemic, confidence in the end of COVID-19 in 2022 is expressed by the World Health Organization’s chief, Dr. Tedros Adhanom Ghebreyesus — providing everyone works together. This year ushers in a resolute positivity that encourages playfulness and creativity — so much so that Pantone created a completely new color to define 2022.

Consumers may think of augmented reality and similar platforms as just more digital accessories, but marketers who develop ad campaigns that combine the online and physical worlds must take care to not get carried away by the technology.

How can I optimize my e-commerce marketing strategy?

Pepsi created a social e-commerce platform, leveraging chatbot technology, to drive sales and connect with its customers during the pandemic.

Retail media advertising is helping major brands keep pace with consumers who have shifted a lot of their spending to e-commerce amid the pandemic. But the market may be in danger from oversaturation and issues with data privacy.

The resources collected here explore just what the metaverse entails, how brands can take advantage of them, and some examples of marketers who have already dipped their toe in these unchartered waters.

Shopperations reviewed shifting conditions in the commerce marketing landscape that are making execution more difficult for marketers and provided some thoughts on how brands can best overcome these challenges, including providing a framework for undergoing a team-wide process of guided decentralization.

Hello Bello shared how it partnered with shopping app Shopkick to help the typically direct-to-consumer brand address the rise of in-store shopping, drive product education and in-store engagement, and influence purchase behavior at Walmart, the brand’s primary retail partner.

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone.

Learn how increased emphasis on electronic marketing and buying has fueled a slew of issues, including price matching, antitrust implications, digital marketing rules of the road, geo-tracking, and other increasing privacy concerns and regulations.

Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.

Trademark Properties shared examples of some of the tactics it has used to attract traffic to its malls and shopping centers.