Future of Retail

Social Shops are growing rapidly as a new route to market, accelerated by two major forces. Firstly, as the pandemic took hold, e-commerce as a primary shopping channel became the norm (growing by 46 percent) and secondly, social media users grew by 9 percent.

Brands are accelerating their buy-now-pay-later (BNPL) financing options to appeal to younger consumers looking for more flexible ways to pay for their stuff. At the same time, retailers are trying to increase the appeal of BNPL to older generations used to traditional credit cards.

Jacquelyn Baker of VMYL&R COMMERCE explored the evolution of creative commerce and how marketers need to think beyond the confines of the digital channel alone to deliver on a new set of consumer expectations.

As the pandemic ebbs and consumers return to physical retail outlets, brands are looking to give consumers the best of both worlds: A better in-store experience combined with conveniences typically found only online. How do brands strike the right balance?

What is a retail media network? Learn how stores and online retailers benefit from RMNs with the help of other brands advertising directly to shoppers.

With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.

A marriage of entertainment and e-commerce, livestream shopping is engaging and fast-gaining in popularity. ANA magazine reached out to Ali Fazal, VP of marketing at influencer marketing platform GRIN, to learn more about how brands can get in on the trend.

In a survey that was fielded the week of January 11th through the week of February 22nd, 2021, YouGov examined the dynamics affecting retail shoppers across numerous global markets, uncovering an array of findings that shed light, for instance, on differences in shopping behaviors by country, age, and gender.

COVID-19 and the subsequent governmental responses have affected shopping behavior globally, severely disrupting how people shop, what they buy, and the retail landscape at large. YouGov’s global retail report offers insights into these developments, with a focus on the U.S.

ViacomCBS launched the first shoppable content experience, enabling commerce to be split between assortments at separate retail locations from a single code on screen.

Office Depot's Tom Griffin recently dug into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.

In this video, L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.

L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.

Call it a feedback loop: Sales reps are under increasing pressure to sell their wares via multiple channels, and B2B marketers need to support these efforts by supplying a steady flow of relevant content for every stage of the buying cycle. At the same time, marketers need to generate revenue regardless of channel, which means steering more and more of their customers to e-commerce platforms.

In this session, Simple Mills discussed how brands can connect with consumers in ways that drive sales and in-store traffic.

Dentsu examined how a number of developments in technology and consumer behavior are changing the way that marketers and businesses work.

Kroger shared three tips for brands looking to optimize their e-commerce and digital shopping experiences.

The pandemic will require marketers to master a new set of media buying skills, adopt KPIs that transcend return-on-advertising spending, and move e-commerce toward the center of their marketing strategy.

In this webinar, PMG discussed how social platforms are responding to the need to provide seamless shopping experiences, how the landscape of platform buying has evolved, and what brands can and should do now to adapt their e-commerce strategies.

E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.