Future of Retail

A marriage of entertainment and e-commerce, livestream shopping is engaging and fast-gaining in popularity. ANA magazine reached out to Ali Fazal, VP of marketing at influencer marketing platform GRIN, to learn more about how brands can get in on the trend.

In a survey that was fielded the week of January 11th through the week of February 22nd, 2021, YouGov examined the dynamics affecting retail shoppers across numerous global markets, uncovering an array of findings that shed light, for instance, on differences in shopping behaviors by country, age, and gender.

COVID-19 and the subsequent governmental responses have affected shopping behavior globally, severely disrupting how people shop, what they buy, and the retail landscape at large. YouGov’s global retail report offers insights into these developments, with a focus on the U.S.

ViacomCBS launched the first shoppable content experience, enabling commerce to be split between assortments at separate retail locations from a single code on screen.

Office Depot's Tom Griffin recently dug into how the company brought its in-store experience directly to customers' email boxes, which in turn drove increased e-commerce sales, developed deeper one-to-one connections, and made the organization’s marketing more relevant and resonant than ever before.

L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.

In this video, L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.

Call it a feedback loop: Sales reps are under increasing pressure to sell their wares via multiple channels, and B2B marketers need to support these efforts by supplying a steady flow of relevant content for every stage of the buying cycle. At the same time, marketers need to generate revenue regardless of channel, which means steering more and more of their customers to e-commerce platforms.

In this session, Simple Mills discussed how brands can connect with consumers in ways that drive sales and in-store traffic.

Dentsu examined how a number of developments in technology and consumer behavior are changing the way that marketers and businesses work.

Kroger shared three tips for brands looking to optimize their e-commerce and digital shopping experiences.

The pandemic will require marketers to master a new set of media buying skills, adopt KPIs that transcend return-on-advertising spending, and move e-commerce toward the center of their marketing strategy.

In this webinar, PMG discussed how social platforms are responding to the need to provide seamless shopping experiences, how the landscape of platform buying has evolved, and what brands can and should do now to adapt their e-commerce strategies.

E-commerce isn’t new — and it’s how countless people already buy products because it’s easier, faster, and virtually accessible. People simply don’t need to depend on retail locations anymore. The most successful brands invest millions in e-commerce, from technology to content development optimization and strategies.

Until recently, the highly complex and heavily regulated beverage alcohol category has struggled to keep pace relative to other food and beverage categories. That dynamic is changing quickly. Recent developments in technology, a renewed interest among fast-digitizing retailers, and the profound impacts of the current crisis have led alcohol industry executives to reconsider their e-commerce strategy and invest more in the channel. Bourcard Nesin, an analyst with Rabobank that advises beverage companies on their digital strategy, will walk through the unusual challenges facing the alcohol category as sales move online, map out the digital landscape and review strategies for the most important e-commerce channels. Additionally, Bourcard will share how other industries can use these key learnings across categories and online retailers.

Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.

The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.

In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.

Technology can enhance the shopping and buying experience, creating a win-win-win environment for retailers, brands, and consumers.

SHOWFIELDS described how it is using experiences to reinvent retail.