Social Commerce Goes Mainstream

Facebook, Twitter, and similar platforms expand the number of tools to help brands sell their products

By Chuck Kapelke

Many American consumers may be reluctant to buy stuff from Twitter, Facebook, and other social platforms. However, younger generations are among the biggest social shoppers, suggesting that adoption rates are poised to surge. Job one for marketers to join the fray is to meld their catalogs with their social media accounts and tag their products in posts and videos.