Future of Retail

By generating a creative Back-to-School Trivia campaign that utilized fun ’90s-themed images, graphics, and trivia questions, Stage Stores drove engagement for its mobile marketing program and successfully connected with consumers through nostalgia.

To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

Experts explored how marketers and media buyers are using Amazon for digital advertising, covering both opportunities and challenges.

LG discussed its learnings and best practices on building a compelling brand showcase on Amazon that highlights the full brand portfolio.

WD Partners shared the latest data from its annual study coupled with the trends, successes, and failures shaping the future of retail.

Bareburger identified five ways that retailers and restaurants can maintain their marketing edge.

Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail.

Companies are committing more resources to product packaging-related design, marketing, and materials to break through at the store shelf.

ANA’s Ask the Expert research service answers the question “What should I consider when developing an e-commerce strategy?”

Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

McKinsey and Co. discussed how technology can help improve the performance of retail locations and enhance shoppers’ experiences there.

ANA’s Ask the Expert research service answers the question, “What are some innovations and best practices for attracting shoppers to brick-and-mortar stores?”

Valspar helped paint buyers turn inspiration into reality with its mobile-friendly set of tools on “AskVal.com.”

Purina Pro Plan enlisted the help of veterinarian technicians to serve as “Pet Nutrition Ambassadors” to help educate shoppers while they shopped.

Target shared how the brand adjusted to changes in the market and continued to thrive through first-party data leverage, influencer marketing, and the constant pursuit of innovation.

Four tips for brands looking to harness the power of identity-driven personalization.

Elkay described how it coordinated the experiences that its customers had with its brand online and offline.

Kellogg shared insights on its collaboration with 7-Eleven in celebration of Slurpee’s 50th birthday.

Shoppable social media has expanded horizons for OXO when it comes to e-commerce and community building.

Coca-Cola, Nabisco, and Hershey’s partnered with the NCAA Final Four to bring a culinary experience to basketball fans with “Taste of the Tournament.”