Marketing 101

Roku shares findings from Luth Research that quantify the average number of hours that people spend each day with different activities, comparing streaming and using social media with pastimes such as online shopping and socializing with friends and family.

ANA instructor George Stenitzer identifies four priorities that should be reflected in content marketing and offers an array of tips to support those priorities.

Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.

ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.

Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

The question for marketers is no longer about how to guide consumers through the marketing funnel, but instead, how to build enduring, valuable relationships over time in a new era where trust is currency, and brands need repeat business to meaningfully succeed.

Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.

How can marketers effectively use pets in ads, as well as connect with pet owners?

In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.

As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and collaboration. Here’s what lies ahead for advertisers navigating this pivotal moment.

Marketing leaders from Mint Mobile discussed their approaches for getting the C-suite to buy into an entrepreneurial, high risk/high reward style of marketing.

The challenge? For retail brands, holiday performance can make or break their entire year. Target faced this reality head-on after a particularly tough year of declining sales and mounting pressure to win back customers. They needed a bottom-of-the-ninth home run during the critical Christmas shopping season. And they delivered by breaking three unwritten rules of holiday marketing.

This session covered the latest insights from industry leaders on email marketing’s evolving role in customer engagement and revenue growth. Learn about everything from using AI to elevate creative design and personalization, to data privacy strategies and platform migration best practices.

How are marketers handling market research at their companies?

A deep dive into why marketing campaign execution takes longer than expected and how enterprise organizations can optimize their operations through process mapping, resource allocation, and quality assurance strategies.

The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.

Marketing operations leaders from major organizations shared their key achievements from 2024 and strategic priorities for 2025, focusing on campaign management, data integration, technology optimization, and organizational transformation.

Every company’s marketing department works hard to funnel marketing qualified leads (MQL) to its salespeople. Ideally, sellers want every MQL to convert into a sales-qualified lead (SQL). Having an MQL to SQL rate of 100 percent is not realistic, but far too often, this number ends up being lower than it should be.

My brand has a long history in the market. How can I showcase this?